文旅商融合
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湾里项目年底运营,超百家首店打造消费新地标
Bei Jing Shang Bao· 2025-11-19 09:59
该项目由首旅集团联合王府井集团、首旅酒店集团等共同打造,是北京首个以大型文旅商融合为核心的 TOD示范项目,目前已完成竣工验收并进入试运营,计划于今年年底正式对外开放。 北京商报讯(记者 张茜琦)11月19日,在"一把手发布·京华巡礼"系列主题新闻发布会通州北京城市副 中心专场上,首旅集团党委常委、副总经理卢长才介绍了通州湾里项目最新进展。 据悉,"湾里"项目目前已完成竣工验收,部分区域进入试运营阶段,将于今年底正式向公众亮相。 关于项目亮点,卢长才指出,其一,项目以"轨道+文商旅"重构空间逻辑,激活区域文旅动脉;其二, 发挥首旅全产业链优势,打造三大特色业态;其三,引入超百家首店,为打造北京潮流消费新地标增添 新势能。 ...
北京坝河15公里游船航线进入试航阶段
Zhong Guo Jing Ji Wang· 2025-11-07 07:55
Core Insights - The Bahe Navigation Project is nearing completion, marking Beijing's first tourism route connecting the city center with the sub-center [1] - The project aims to activate the waterfront economy, creating a "golden waterway" that links various commercial and cultural districts [1] Group 1: Project Development - The navigation route spans 15 kilometers from Yiti Bay to Wenyu River, with four bi-directional locks completed and entering trial operation [1] - The design concept of the route emphasizes "scenery in all seasons," creating a mobile water landscape corridor [1] Group 2: Economic Impact - The route connects key commercial areas such as Beijing Taikoo Li, 798 Art District, and Langyuan Station, fostering a full-time consumption ecosystem of "daytime coffee and nighttime drinks + cultural experiences" [1] - A 21-kilometer waterfront slow-moving system has been completed, enhancing accessibility with a composite traffic network of walking and cycling paths [1] Group 3: Future Plans - The Chaoyang District aims to achieve full connectivity of the remaining slow-moving system during the 14th Five-Year Plan, totaling 43.4 kilometers [2] - The plan includes integrating the 43.4-kilometer waterfront greenway with park greenways and municipal slow-moving road networks, achieving a "three-network integration" of water, green, and road networks [2]
开福区“企业家日”活动进新河 北辰滨江商圈优商服务“不打烊”
Sou Hu Cai Jing· 2025-10-31 13:01
Core Insights - The article highlights the importance of government-enterprise communication in optimizing the business environment, exemplified by a "government-enterprise lunch" event in Changsha's Beichen Binjiang business district [1][2] Group 1: Government Initiatives - The New River Street Party Committee organized a "government-enterprise lunch" to address business concerns and improve the local business environment, with a commitment to continuous support for enterprises [1][2] - During the event, representatives from 21 key enterprises provided feedback, with 6 out of 8 issues raised being addressed on-site, demonstrating effective communication between the government and businesses [2][4] Group 2: Economic Development Strategies - The New River Street has implemented a "one-on-one" precision service model to support enterprises, ensuring timely project execution and talent retention [4][5] - Significant investments have been made in key projects, with 12 projects completing fixed investments of 2.464 billion yuan this year, enhancing urban construction quality and development environment [4][5] Group 3: Business Growth and Infrastructure - The district has seen a steady increase in market entities, with the number of enterprises and individual market entities rising to 7,688 and 8,449 respectively [5] - The establishment of 28 commercial buildings with a total area of nearly 2 million square meters has facilitated the entry of 64 key enterprises this year, contributing to local tax revenues [8] Group 4: Cultural and Economic Integration - The Beichen Delta has evolved into a comprehensive urban development model, integrating residential, exhibition, cultural, and commercial elements, attracting a young consumer demographic [9][11] - The district aims to foster a vibrant commercial atmosphere by promoting night economy, cultural tourism, and innovative business models, with plans to increase the number of high-tech enterprises and enhance traditional industries [11]
平陆运河风物志㊾ | 此心安处是老街
Guang Xi Ri Bao· 2025-10-19 01:51
Core Insights - The article highlights the transformation of Qinzou Old Street into a vibrant cultural and tourism hub, showcasing its historical significance and modern revitalization efforts [4][9]. Summary by Sections Historical Significance - Qinzou Old Street, with its layout of "two vertical and seven horizontal" streets, spans approximately 300,000 square meters and reflects the historical evolution of the city from the Song Dynasty to the Republic of China [4]. - The area is a living representation of Qinzou's culture, blending Maritime Silk Road culture, hero culture, Lingnan culture, and Nixing pottery culture [4]. Revitalization Efforts - The revitalization project began in 2019 and reopened in 2021, featuring 12 cultural heritage sites and over 400 historical buildings, positioning it as a model for urban cultural tourism integration [4][9]. - Future plans include developing an ancient city market and a red culture experience park to further enhance the area's vibrancy [9]. Cultural Attractions - "One Meter Alley," a narrow street with historical significance, has become a popular photo spot for tourists, symbolizing community spirit and historical legacy [5][7]. - The area retains its traditional charm with various industry-themed streets, such as Iron Street and Old Rice Alley, which narrate the past prosperity of the region [9]. Local Businesses - Local businesses, such as "Old Alley: Long Yi," have emerged, offering a blend of private dining, book bar, and intangible cultural heritage displays, attracting art enthusiasts and tourists alike [8]. - The culinary scene is thriving, with diverse food offerings that enhance the street's appeal, contributing to its status as a major cluster for cultural and commercial integration [9].
“羌食荟”衢州专场推介会盛大举行,浙川协作共绘乡村振兴新图景
Zhong Guo Shi Pin Wang· 2025-10-13 06:44
Core Viewpoint - The collaboration between Zhejiang and Sichuan is exemplified through the promotion of the regional public brand "Qiang Food Hui," showcasing unique Qiang ethnic agricultural products and enhancing regional market integration and resource flow [1][13]. Group 1: Cultural Empowerment and Brand Recognition - The event highlighted the integration of Qiang culture with high-quality agricultural products, creating a dual-driven approach of "culture + product" to convey the brand value of "Qiang Food Hui" [3][6]. - The exhibition featured core products like "Taezi Tea" and "Qiang Mountain Bacon," each telling unique Qiang stories, with interactive experiences that allowed consumers to appreciate the cultural heritage behind the products [5][6]. Group 2: Brand Strategy and Sustainable Development - "Qiang Food Hui" aims to create a virtuous cycle of brand development, industry promotion, and community wealth, embodying cultural mission and social responsibility [7]. - The event showcased five key products, emphasizing the need for support for the brand and the region, while also indicating that many quality products were not displayed due to logistical constraints [7]. Group 3: Cultural and Commercial Integration - The event featured diverse cultural performances that reinforced the collaborative relationship between Zhejiang and Sichuan, enhancing emotional connections through artistic expressions [9][12]. - Innovative cross-platform mechanisms were established, including interactive activities that promoted brand visibility and cultural exchange, facilitating a shared experience between the two regions [12][13]. Group 4: Future Prospects and Collaborative Pathways - The event served as a bridge between North Sichuan and the Yangtze River Delta market, with plans for "Qiang Food Hui" to deepen brand essence, expand distribution channels, and optimize supply chains [13]. - The ongoing collaboration between Zhejiang and Sichuan is expected to continue fostering shared prosperity in industry, culture, and community welfare [13].
株洲:文旅商融合催热“双节”经济,消费市场持续“圈粉”
Sou Hu Cai Jing· 2025-10-09 10:00
Core Insights - The consumption market in Zhuzhou has shown remarkable performance during the National Day and Mid-Autumn Festival, driven by a series of innovative and experiential activities that attracted a large number of tourists and effectively released consumption potential [1][4][11] Group 1: Festival Activities - The integration of culture, tourism, and commerce has become a key attraction for tourists, with events like the "Super Golden Week" in Tea Ling and the Ceramic Expo in Li Ling drawing significant crowds and boosting local consumption [4][5] - The "Super Golden Week" in Tea Ling received over 2.8 million visitors at the main venue, with a total of 5 million visitors county-wide, leading to over 600 million yuan in consumption across dining, accommodation, and shopping [4] - The Ceramic Expo in Li Ling featured 24 activities across three categories, enhancing the consumer experience and elevating the city's quality [5] Group 2: Cultural and Creative Activities - Cultural venues in Zhuzhou launched creative activities that combined the festive atmosphere with sports, such as a family-oriented traditional kicking game event at the Zhuzhou Museum [6] - The N+T Art Museum's inaugural exhibition attracted nearly 20,000 visitors during the holiday, showcasing a blend of art and technology [8] Group 3: Diverse Experiences - Various scenic spots in Zhuzhou offered diverse experiential projects to cater to different tourist demographics, such as the Water Fairy Lake's carnival activities and promotional ticket offers at sites like the Yan Emperor's Tomb [9] - The Tianze Clothing Market reported a 35% increase in foot traffic and a 28% rise in purchase orders compared to the previous year, indicating a strong consumer response to promotional activities [11] Group 4: Economic Impact - The combination of immersive experiences and innovative event formats has not only met the diverse needs of tourists but also led to significant revenue growth for participating businesses, reinforcing Zhuzhou's position as a consumer destination [11]
当泸州的微醺遇上音乐节 调出一杯文旅融合好味道
Si Chuan Ri Bao· 2025-10-09 02:43
Core Insights - The music festival held in Luzhou from October 5 to 7 attracted 150,000 young music fans, with over 88% of attendees coming from outside the city and over 50% from outside the province [1] - The festival generated direct revenue of 65 million yuan and stimulated surrounding consumption of approximately 500 million yuan, with total consumption including travel and accommodation exceeding 800 million yuan [2] - Luzhou's tourism experienced a significant boost, with 1.752 million visitors to 28 A-level scenic spots, a 68.8% increase year-on-year, and ticket revenue of 6.1732 million yuan, up 35.17% from the previous year [2] Group 1: Economic Impact - The music festival successfully converted its traffic into economic growth, leading to a surge in local hospitality and service industries, with high demand for accommodation and dining [2] - Local enterprises, including well-known liquor brands, engaged in promotional activities, enhancing the festival experience and contributing to local consumption [2] - The event is seen as a catalyst for the integration of culture, tourism, and commerce in Luzhou, aiming to reshape the city's brand and economic landscape [2][6] Group 2: Community Engagement - The "Luzhou Has Gifts" initiative provided 100,000 gift bags featuring local specialties to festival attendees, enhancing the visitor experience [3] - The city implemented comprehensive services, including free water supply and emergency assistance, to ensure a positive experience for attendees [4] - Feedback mechanisms were established to address issues promptly, demonstrating the city's commitment to improving visitor satisfaction [5] Group 3: Cultural Integration - Luzhou is focusing on deepening the integration of culture and tourism, leveraging its unique geographical and cultural advantages to attract visitors [6][7] - The city is developing major consumption landmarks and themed projects to enhance its cultural tourism offerings, including the promotion of its rich liquor culture [7][8] - The festival's strategy included promoting low-alcohol and cocktail options to engage younger audiences, establishing emotional connections with them [9]
厦门市多个商场假日客流爆棚、销售额亮眼
Sou Hu Cai Jing· 2025-10-04 13:08
Core Insights - The consumer market in Xiamen experienced a significant surge during the National Day and Mid-Autumn Festival holidays, showcasing a blend of cultural and commercial activities that drove holiday spending [4] Group 1: Sales Performance - Xiamen Dayuecheng achieved a sales figure of 25.09 million yuan on National Day, with foot traffic exceeding 120,000 visitors [4] - The Huawei Smart Life Pavilion at SM Phase III recorded sales of over 800,000 yuan on the first day of the holiday [4] Group 2: Promotional Activities - Government and enterprise collaboration on promotional initiatives, such as "Moon Full Mid-Autumn Enjoy Siming" and "Follow the Movie to Taste Food" in Siming and Huli districts, respectively, effectively stimulated holiday consumer potential [4] - The inaugural "Dou Zhan Lai Bo Bing" event at Xiang'an's first outlet mall offered participants a chance to win prizes, attracting both residents and tourists [4] Group 3: Cultural and Trendy Events - The debut of trendy exhibitions, including the PORTS PURE South China premiere at MixC and the Harry Potter-themed decorations at Dayuecheng, became popular check-in spots, enhancing the festive shopping atmosphere [4]
中秋国庆双节:上海多区“百花齐放”打造消费文旅盛宴
Guo Ji Jin Rong Bao· 2025-10-03 02:45
Core Insights - The article highlights the vibrant consumer and tourism activities in Shanghai during the overlapping Mid-Autumn Festival and National Day holidays, with a focus on the "Love Shopping Shanghai, Enjoy Double Festivals" campaign [1] Group 1: Tourism and Visitor Statistics - On October 1, Shanghai welcomed 3.5847 million visitors, marking an 18.5% year-on-year increase [3] - Key scenic spots and commercial districts across the country experienced a significant surge in visitor numbers, with core commercial areas seeing over a 90% increase compared to normal [3] Group 2: Local Events and Activities - Various districts in Shanghai launched unique activities to attract visitors, such as the Huangpu District's International Food Festival and the New Heaven and Earth Car Festival, featuring over 50 antique cars and numerous immersive performances [3][4] - The Putuo District implemented a consumption promotion plan that included diverse activities across its commercial areas, enhancing the festive atmosphere [4] Group 3: Cultural Integration and Night Economy - Cultural venues in Shanghai extended their hours and hosted special events, such as the Shanghai Natural History Museum's "National Day Chinese Dragon Night" and the Pudong Art Museum's exhibitions, which attracted over a million visitors [7] - The integration of cultural elements and national trends has become a new consumption trend, with events like the immersive night tour at the Shanghai Grand View Garden [8] Group 4: Travel Trends and Consumer Behavior - The travel demand during the holidays reflected a balance between family reunions and cultural experiences, with many travelers opting to leave early to avoid traffic congestion [10] - The Shanghai Municipal Bureau of Culture and Tourism reported hundreds of activities across various themes, promoting a vibrant holiday atmosphere throughout the city [10]
聚焦文旅商融合 “非遗+”京津对话论坛成功举办
Bei Jing Shang Bao· 2025-09-25 16:53
Core Viewpoint - The "Autumn Colors, Tianjin's Vibrancy" cultural tourism promotion event in Beijing aims to integrate intangible cultural heritage (ICH) with modern consumer demands, highlighting the importance of cultural preservation and innovation in the context of urban cultural development [1][3]. Group 1: Event Overview - The event features four main components: an ICH exhibition, a "Non-Heritage+" dialogue forum, an immersive pop-up market, and a government-enterprise matchmaking meeting [1]. - The "Non-Heritage+" forum focuses on the modern expression and commercial transformation of urban cultural IP against the backdrop of cultural and tourism integration [3]. Group 2: Forum Insights - The forum is hosted by renowned auctioneer and art finance PhD Zhou Peipei, with notable guests including Song Weizu, Zong Chengling, Yang Yueming, Jin Peng, and Yu Bo, who discuss various aspects of cultural and commercial symbiosis [3][4]. - Song Weizu emphasizes the need to align cultural concepts and artistic expressions with contemporary consumer preferences, particularly among younger audiences, by integrating traditional art with consumer demands [3][4]. Group 3: Future Directions - Zong Chengling identifies three key areas for future focus in ICH: integration with tourism, collaboration with cultural and creative industries, and the use of new media and technology [4]. - Yang Yueming points out the gap between urban cultural resources and cultural IP, stressing the importance of connecting cultural resources with contemporary lifestyles for effective transformation [4]. - Jin Peng notes that the combination of ICH and tourism creative products has entered a new phase, with a growing market and numerous representative products emerging [4]. Group 4: Cultural Preservation Strategies - Yu Bo advocates for "living inheritance" as the best form of protection for ICH, emphasizing the need for integration into daily life, leveraging technology, and connecting with industries to ensure market value [5].