文化创意：体育艺术激活消费新热点 "双节"期间，株洲市区的文化场馆也推出了一系列创意十足的活动，将国庆氛围与体育激情深度融合。 株洲博物馆为市民游客准备了"嗨，湘超！亲子趣味蹴鞠会"活动。以家庭为单位，参与融合古今规则的 蹴鞠比赛，包括射门、接力等项目，增强亲子默契，传播传统体育文化。 红网时刻新闻 通讯员 邹育婧 株洲报道 今年国庆中秋"双节"期间，株洲消费市场持续"圈粉"，表现亮眼。一系列融合创新、体验升级的活动在 全市范围内轮番上演，不仅吸引了大量游客，更有效释放了消费潜力。各类促销活动、展会展览成为拉 动消费的重要引擎，从茶陵县超级黄金周活动到醴陵瓷博会，从N+T艺术馆开馆首展到特色主题活动， 株洲通过多元业态融合，打造出独具特色的消费场景，为市民和游客带来了丰富多彩的假日体验。 节庆活动：文旅商融合拉动区域消费 国庆假期，各县市区精心策划的文旅商融合活动成为吸引游客的"金字招牌"。茶陵县"国庆嗨购季 乐享 在茶陵"超级黄金周促消费活动，有茶陵好物市集、国风文创市集、家电家居展销市集、房产交易市 集、茶陵十大碗长桌宴、中医药市集等活动同步亮相，主会场接待游客超280万人次，全县累计接待游 客500万人 ...

今年国庆档，全国各地的音乐节有30余场，但初次举办即能火爆出圈的，并不多。 住宿、餐饮、出租等服务业经营者忙疯了。一房难求，一餐难订，一车难找，音乐节的流量成功转 化为城市的消费增量。据泸州市文化广电旅游局统计，音乐节直接营收6500万元，带动周边消费约5亿 元，带动机票、住宿等远端消费超8亿元。 音乐节拉动泸州全域文旅热潮。截至10月8日，全市开放的28个A级景区共接待游客175.2万人次， 较去年同期增长68.8%；景区门票收入617.32万元，较去年同期增长35.17%。 文旅商深度融合持续蓄力的中国酒城，用一场音乐节作为爆燃的由头，重构升级文旅产业生态，重 塑优化城市品牌张力。 有"礼"到有你：全方位服务细节书写城市新温度 "第一次来泸州，就收到了见面礼，泸州太会了！"10月5日，在音乐节现场领到"泸州有礼"福袋 后，湖南乐迷吴孟晶很是惊喜。 10月5日至7日，一场音乐节在泸州"乐"动3天，吴克群、薛之谦等20组艺人轮番登台。这座主城区 人口120多万人的城市，3天内涌入15万年轻乐迷，其中市外观众占比超88%、省外观众占比超50%。 在音乐节头部企业"银河左岸"的系列举办城市中，之前并不被特别看好的 ...

不少商圈的客流量与销售额再创新高。厦门大悦城国庆当日销售额达2509万元，客流超12万人次，100 多家品牌业绩亮眼；SM三期华为智能生活馆仅假期首日销售额就突破80万元。政企联动的促消费举措 与特色活动持续引流，思明区"月满中秋 惠享思明"、湖里区"跟着电影品美食"等活动优惠多，激活节 庆消费潜力；翔安首创奥莱"斗阵来博饼"满额参与赢万元大礼等活动，引得市民游客驻足。 集美大悦城商圈内，小朋友和机器人亲密互动。（本组图/本报记者 黄晓珍 摄） 潮流首展扎堆亮相，万象城PORTS PURE华南首展、大悦城哈利·波特主题美陈等成为打卡热点……文 化与潮流碰撞出独特火花，全方位点燃双节消费热情。 （厦门日报记者 沈彦彦 王元晖） 国庆中秋假期， 厦门SM购物中心潮玩店内人气火爆。 国庆中秋假期，厦门商圈消费市场热度高涨、新意十足，文旅商融合亮点纷呈，奏响假日消费强音。 ...

同程旅行与百度地图联合数据亦显示，全国重点景区客流指数、热门城市核心商圈客流指数大幅飙升， 其中核心商圈客流较平时增幅超90%，出行与消费热潮席卷全国。 2025年中秋、国庆双节叠加形成8天长假，上海以"爱购上海·乐享双节"系列活动为核心，拉开一场覆盖 全年龄层、全场景的消费文旅盛宴。从黄浦江畔到长江入海口，烟花盛宴、国潮庆典、沉浸式夜游等活 动集中亮相，假日消费活力全面释放。 多区特色活动齐发，沉浸式体验点燃假日热情 据上海旅游大数据监测，10月1日全市接待游客358.47万人次，同比增长18.5%。 双节期间，上海黄浦、杨浦、普陀、静安等多区多点发力，推出差异化特色活动。 黄浦区前滩国际美食节于10月1日至4日以"世界风味花园"为主题，融合国际美食、文化体验与休闲娱 乐。 新天地东台里作为中心城区热门商业项目，不仅集结50多辆古董跑车与多家中国首店，更于即日起至10 月6日举办"新天地玩车节"，在6500平方米天幕穹顶下，以"移动博物馆"、文创美食市集、25场沉浸式 演出及近百场亲子活动，呈现"经典与未来"的多元魅力。 双节期间，普陀区围绕"活动+产品+服务+政策"构建促消费计划，形成"一商圈一特色"矩阵 ...

杨越明提到，城市文化资源与文化IP之间存在明显差距。在推动中华优秀传统文化创造性转化的过程 中，我们常强调资源本身的特殊性，但更关键的是要贴合当下人的生活方式与接受心理。只有将"文化 资源"与"当代生活方式"连接起来，才能真正实现从"资源"到"IP"的转化。 9月22日，"秋意盎然·津彩斑斓"天津文旅推广活动在北京王府井工美大厦"予寻京喜"非遗空间启幕。活 动以"津味非遗、消费焕新"为主线，精心打造"津彩斑斓"非遗特展、"非遗+"京津文旅对话论坛、沉浸 式快闪市集及政企对接会四大板块。 金鹏认为，非遗与旅游文创产品的结合已进入新阶段：一方面，市场日益繁荣；另一方面，涌现出大量 代表性产品。天津拥有众多全国乃至全球知名的非遗技艺，在传承这些"老技艺"的基础上，需重点突 出"情绪价值"。 于波表示，"传承是最好的保护"，并非传统意义上的"原样保留"，而是"活态化传承"。文化传承要做好 以下几点：融入生活、借力科技、文化活化、对接产业，保护非遗不能只靠"保护"本身，市场是检验保 护成效的关键——如果产品没有市场价值，所谓的"保护"就谈不上成功。 作为活动亮点的"非遗+"京津文旅对话论坛，以"文旅商融合背景下，城市文 ...

9月17日下午，2025创意云南文化产业博览会茶马花街分会场启幕，作为云南城投（600239）置业股份 有限公司（简称"云南城投"）下属核心商业运营平台，云南云泰商业管理有限公司（简称"云泰商管"） 以"运营+创意"双轮驱动，将这场文化盛宴打造成非遗活化与商业价值共生的示范样本，为康旅集团商 业化运营融合发展注入新活力。 同时，云泰商管联合云南文化艺术职业学院设计与传媒学院启动"非遗IP孵化计划"，依托学院专业优势 开发瓦猫、竹编等非遗主题文创产品，并通过茶马花街线下门店及云南城投旗下线上商城同步发售。 据了解，自承接茶马花街运营以来，云泰商管深度挖掘"茶马古道"文化内核，以"文化+民生+商业"三维 业态重构街区价值。数据显示，在其精细化运营下，茶马花街年均接待游客近700万人次，成功从传统 商业街升级为滇中文旅融合示范街区。此次文博会分会场，云泰商管进一步优化空间布局，将非遗展 示、文化体验与商业消费场景有机串联，实现"一步一景一业态，可观可玩可消费"的沉浸体验。 此次茶马花街分会场的成功启幕，不仅展现了云南非遗文化的当代魅力，更凸显了云泰商管在文旅商业 运营中的创新能力。作为云南城投商业化业务的重要载体， ...

Core Perspective - The immersive garden performance "Theater of the Elderly" is set against the backdrop of the Shanghai Merchant Guild in the late Qing Dynasty, utilizing a dual narrative structure to explore themes of tradition versus change, ideals versus reality, and gender versus identity [1][2] Group 1: Production Details - "Theater of the Elderly" will be staged at the Shanghai Merchant Guild, a historical building over 300 years old, using its ancient theater and courtyard to transport audiences back to late 19th-century Shanghai [2][4] - The production is a collaboration between Shanghai Theatre Academy, Shanghai Huangpu Cultural Tourism Group, and a cultural media company, featuring a talented creative team led by director Gao Ruijia and playwright Fu Lei [2][3] Group 2: Technological Integration - The show incorporates modern digital media technology into classical architecture, allowing for time-travel experiences through stage design and projection technology [3] - An AI costume interaction machine will enable audience members to scan their appearance and generate period costumes, enhancing the immersive experience [3] Group 3: Audience Engagement - The performance breaks traditional audience engagement norms by assigning viewers dual identities as "theater troupe" and "merchant guild," leading to distinct experiences within the performance space [3] - The audience will be guided through different areas of the Merchant Guild, allowing them to appreciate the historical architecture while engaging with the narrative [3][4]

Core Viewpoint - Harbin's Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, focusing on all elements of travel including food, accommodation, transportation, entertainment, and education [1][28][30]. Group 1: Summer Tourism Actions - The district is promoting unique experiences such as European-style ambiance at Volga Manor and lavender fields at Harbin Provence Lavender Manor, alongside ice sports at the inflatable ice sports center [9][28][32]. - A "ticket root+" discount mechanism is being introduced, involving 76 local businesses to enhance consumer engagement and spending [9][28][32]. - The district is focusing on local culinary offerings, featuring diverse food options like barbecue, walnut charcoal grilled meat, and traditional Beijing snacks along the Happy Road food street [9][28][32]. Group 2: Thematic Tourism Routes - The district is developing seven themed tourism routes that include European style, summer ice sports, rural experiences, red culture, cool summer retreats, beer festivals, and self-driving camping [30][34]. - Cultural events such as community art festivals and public training for square dancing are being organized to enrich local cultural life and promote cultural products [30][34]. Group 3: Sports and Fitness Initiatives - Sports events like five-a-side football and 3x3 youth basketball tournaments are being organized to promote fitness and community engagement [15][34]. - The indoor ice sports center will host national ice hockey championships and training camps to attract sports enthusiasts [15][34]. Group 4: Consumer Experience and Night Economy - The district is innovating tourism consumption models by integrating resources from cinemas, cultural venues, and businesses to create a long-term "ticket root+" linkage mechanism [16][34]. - Night tourism is being developed to enhance visitor experiences, with activities like beer festivals and night markets planned [16][34]. Group 5: Tourism Environment and Marketing - Efforts are being made to optimize the tourism environment through comprehensive market regulation and safety measures [19][35]. - Marketing strategies will include both online and offline promotions to enhance the visibility of Xiangfang's unique cultural and tourism offerings [20][36].

Group 1 - The summer consumption boom in Jining City is being driven by various activities such as themed markets, cultural exchanges, and consumption subsidies, promoting the deep integration of culture, tourism, and commerce [1] - The launch of the 2025 nationwide consumption promotion and summer shopping event in Jinxing County has attracted significant public interest, particularly from returning college students selling creative handmade products [1] - Jinxing County has successfully organized 41 themed events and distributed 200,000 yuan in dining retail consumption vouchers, with over 800 participating merchants, leading to a sales revenue of over 180 million yuan [1] Group 2 - The "Luling Ancient Charm, Lu Su Harmony" cultural exchange event held by Zhanglou Town in Weishan County and Longgu Town in Peixian County aims to promote local culture and tourism through unique performances and local delicacies [2] - The event resulted in the signing of a framework agreement for cultural and tourism integration, alongside various promotional activities to enhance agricultural and cultural tourism consumption [2] - Weishan County has conducted over 40 consumption promotion activities this year, distributing 400,000 yuan in electric vehicle consumption vouchers, leading to sales exceeding 8.5 million yuan [2]

Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]