Core Insights - Apple has secured a five-year exclusive broadcasting agreement for F1 in the U.S., paying approximately $140 million annually, a 65% increase from the previous deal with ESPN [2][3] - The partnership follows the success of the Apple TV+ original film "F1: Drive to Survive," which grossed $630 million globally, indicating a strong interest in F1 content [3] - The F1 audience in the U.S. has grown significantly, with 52 million viewers reported, a 10% increase year-over-year, and a notable rise in viewership among younger demographics [5][6] Group 1 - Apple will promote F1 through its platforms, including real-time updates via Apple Sports and dedicated widgets on iPhones [2] - Eddy Cue, Apple's Senior Vice President of Services, emphasized F1's rapid growth and the company's commitment to delivering innovative fan experiences [2] - Stefano Domenicali, F1's CEO, highlighted the partnership's potential to maximize F1's growth in the U.S. through effective content distribution [2] Group 2 - The collaboration is expected to enhance F1's visibility in the U.S., especially with the addition of the Cadillac team in the 2026 season [6] - The average viewership for F1 on ESPN reached 1.4 million in 2025, with a 20% increase in viewership for the first 14 races of the year compared to the previous year [5] - Among new fans in the U.S., 47% are aged 18-24, with over half being female, indicating a shift in the demographic profile of F1's audience [5]