Core Insights - The 2025 Jiangsu Province "Three Advances and Three Promotions" event and the 7th China (Jiangsu) Time-honored Brand Expo were held from June 6 to 9, focusing on the theme of "New Consumption of National Goods" and highlighting the rejuvenation and upgrading of time-honored brands, cultural empowerment, and technological integration [1] Group 1: Event Overview - The expo was co-hosted by multiple government departments, including the Jiangsu Provincial Department of Commerce and the Provincial Development and Reform Commission, showcasing the importance of traditional brands in modern consumption [1] - The event featured various activities aimed at promoting cultural heritage and technological advancements within the industry [1] Group 2: Company Highlights - Zigang Jewelry, a representative time-honored brand, launched its original cultural and creative series "Jinlinwang·Qilin Returns" at the expo, designed by renowned jewelry designer Cheng Xuelin, incorporating traditional cultural elements and modern aesthetics [3] - The design of the jewelry series draws inspiration from the auspicious Chinese mythical creature Qilin, symbolizing prosperity and peace, and integrates historical elements with contemporary design [3] Group 3: Technological Integration - Zigang Jewelry has adopted a hybrid manufacturing process combining "smart goldsmithing machines and manual precision carving," utilizing CNC micro-engraving technology for high-precision processing, ensuring each piece embodies cultural significance and technical accuracy [3][5] - The company is advancing from traditional manufacturing to intelligent and precise manufacturing, reflecting a significant shift in the industry [3][5] Group 4: Cultural Engagement - The "Suzhou Gold and Silver Jade Non-Heritage Classroom" immersive experience area attracted significant attention, particularly from young people and families, highlighting the public's growing interest in traditional craftsmanship [4] - Zigang Jewelry's initiatives, such as free non-heritage classes in various locations, demonstrate a commitment to cultural education and engagement with the community [5] Group 5: Strategic Development - The company is pursuing a three-pronged development strategy of "Non-Heritage + Cultural Creation," "Tradition + Technology," and "Experience + Communication," aiming to bridge cultural, creative, and service transformation [5] - Zigang Jewelry is positioned as a representative brand of traditional gold and silver craftsmanship, leveraging technology and culture to connect with consumers and drive industry innovation [5]