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中国连锁经营协会:企业运营升级需关注情绪经济与体验革新
Sou Hu Cai Jing· 2025-05-09 03:39
Group 1 - The core theme of the summit is "Let Consumption Happen Better," focusing on collaboration between consumer brands, retailers, and suppliers to achieve value reconstruction [4] - The summit highlighted three main areas for innovation: operational upgrades, product innovation, and the integration of domestic and foreign trade [3] - The emphasis on emotional economy and experiential innovation indicates a shift in consumer expectations, where emotional value and product experience are prioritized alongside cost-effectiveness [3] Group 2 - Companies are encouraged to adopt flexible customization models and collaborate deeply across the supply chain to develop regionally distinctive products, creating a competitive edge [3] - The integration of domestic and foreign trade is crucial, with the Ministry of Commerce supporting foreign trade enterprises in exploring domestic markets, while many retail companies respond by creating "direct channels" for export to domestic sales [3] - The summit brought together experts from global consumer goods companies, retail channels, and marketing fields to discuss future retail consumption trends and explore new ideas and methods for building a collaborative ecosystem [4]