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一年3次调价,连Salesforce都搞不定,AI定价到底难在哪?
3 6 Ke· 2025-07-24 11:20
Core Insights - The rise of AI and usage-based billing is fundamentally reshaping the business models and organizational structures of SaaS companies, as highlighted by Metronome's rapid growth and adaptation in this new landscape [1][21]. Pricing Transformation - Pricing is no longer just a financial action but an integral part of the product experience, necessitating a shift in how companies approach billing systems [3][18]. - The traditional SaaS pricing model has evolved through three stages: On-Prem (perpetual licensing), Cloud (seat-based subscriptions), and now to the AI era, which focuses on value generated [4][5]. Challenges of Usage-Based Billing - Implementing usage-based billing presents significant challenges, including the need for real-time monitoring, complex pricing logic, and the necessity for financial-grade data accuracy [7][9][10]. - Companies must adapt their entire operational framework to align with usage-based pricing, requiring a comprehensive redesign of their business engines [11][13]. Organizational Restructuring - The shift to usage-based billing necessitates a redefinition of roles across departments, including sales, customer success, product teams, and finance, to ensure alignment with customer usage and value delivery [14][16][17]. - CEOs play a crucial role in driving this transformation by setting clear timelines and responsibilities for the transition to usage-based models [17]. Value as a Brand Strategy - Pricing strategies are increasingly viewed as a market weapon, with companies leveraging innovative pricing models to enhance brand perception and customer engagement [20]. - The AI-driven market is entering a phase where the ability to effectively implement usage-based pricing will determine competitive advantage and market leadership [22][23]. Conclusion - Usage-based billing is not merely a pricing strategy but a foundational element of future AI enterprise organizational structures, requiring updates across product design, sales incentives, financial logic, and technical systems [23].