Core Viewpoint - Gao Xin Retail announced the appointment of Li Weiping as the new Executive Director and CEO, effective December 1, 2025, following the resignation of Shen Hui due to family matters [1] Group 1: Leadership Change - Li Weiping has over 20 years of experience in the retail industry and joined Hema in 2018, holding various leadership roles including General Manager of Hema North China and CEO of Hema Fresh [1] - Shen Hui's resignation marks a significant leadership transition for Gao Xin Retail, indicating a shift in strategic direction [1] Group 2: Strategic Focus Areas - Li Weiping plans to enhance product quality to meet new customer standards and expectations [1] - The company aims to deepen strategic collaboration with suppliers, focusing on direct sourcing and optimizing efficiency to deliver quality, differentiation, and cost-effectiveness [1] - Organizationally, the company intends to foster an entrepreneurial spirit and agile decision-making, encouraging iterative learning and a competitive incentive system [1] - The company will enhance consumer experience through cultural engagement, accelerating store upgrades and multi-format collaboration, while promoting deep integration of online and offline channels [1]