Core Viewpoint - Gao Xin Retail announced the appointment of Li Weiping as the new Executive Director and CEO, effective December 1, 2025, following the resignation of Shen Hui due to family matters [1] Group 1: Leadership Change - Li Weiping has over 20 years of experience in the retail industry and joined Hema in 2018, holding various leadership roles including General Manager of Hema North China and CEO of Hema Fresh [1] - Shen Hui's resignation marks a significant leadership transition for Gao Xin Retail, indicating a shift in strategic direction [1] Group 2: Strategic Focus Areas - Li Weiping plans to enhance product quality to meet new customer standards and expectations [1] - The company aims to deepen strategic collaboration with suppliers, focusing on direct sourcing and optimizing efficiency to deliver quality, differentiation, and cost-effectiveness [1] - Organizationally, the company intends to foster an entrepreneurial spirit and agile decision-making, encouraging iterative learning and a competitive incentive system [1] - The company will enhance consumer experience through cultural engagement, accelerating store upgrades and multi-format collaboration, while promoting deep integration of online and offline channels [1]

Core Viewpoint - Gao Xin Retail announced the appointment of Li Weiping as Executive Director and CEO, effective December 1, 2025, following the resignation of Shen Hui due to family reasons. The board recognized Shen's contributions to the company's strategic implementation and business upgrades [1] Group 1: Leadership Changes - Li Weiping has 26 years of experience in the retail industry and previously held significant positions at Hema, where she led the team to profitability and managed national operations [1][2] - Shen Hui's tenure focused on returning to the essence of retail, enhancing brand competitiveness, and exploring the "China Supermarket Model" for expansion and growth [1] Group 2: Strategic Vision - Li Weiping's strategy for Gao Xin Retail will focus on three dimensions: - Product: Enhancing product quality to meet new customer standards, optimizing efficiency through strategic supplier collaboration, and achieving a threefold advantage in quality, differentiation, and cost-effectiveness [2] - Organization: Reviving the entrepreneurial spirit and execution capabilities, establishing agile decision-making processes, and creating a clear career development path [2] - Business Model: Empowering consumer experience through cultural care, accelerating store upgrades, and promoting deep integration of online and offline channels to expand user base and brand influence [2] Group 3: Current Operations - Gao Xin Retail operates three main brands: RT-Mart, RT-Mart Super, and M Membership Stores, with over 500 stores across 205 cities in 29 provinces and regions [2] - The online platform, including RT-Mart Fresh, has reached 100 million users [2]