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泡泡玛特(9992.HK):看好MINI品类拓场景、明星IP拓人群、海外渗透率提升
Ge Long Hui· 2025-08-25 03:57
Core Viewpoint - The company achieved a revenue of 13.88 billion yuan in the first half of the year, representing a year-on-year growth of 204%, with adjusted net profit reaching 4.71 billion yuan, a year-on-year increase of 363%, both exceeding expectations [1] Group 1: Revenue and Profit Growth - The company reported significant revenue and profit growth, with both figures surpassing previous forecasts [1] - The domestic and American markets showed impressive profit margins, with ongoing improvements in supply chain capabilities and performance of other IPs aside from LABUBU [1] Group 2: International Expansion - The Americas led the growth, with revenue increases of 1142% in the first half, and the company plans to open more flagship stores in the second half [1] - As of June, the number of overseas self-operated stores reached 162, an increase of 32 stores since the beginning of the year, with a target of 200 stores by year-end [1] Group 3: Domestic Market Performance - In the domestic market, single-store revenue more than doubled, with annualized figures of 18 million yuan and 47.4 million yuan for mainland China and Hong Kong/Macau/Taiwan, respectively [2] - The operating profit margin for the China division increased by 13 percentage points to 49%, outperforming overseas margins [2] Group 4: IP Development - The company plans to launch a mini version of Labubu and collaborate with celebrity IPs like Zhou Shen and Sun Yanzi [2] - Although Labubu's revenue share increased to 35%, the revenue contribution from the second to fifth largest IPs remained around 10% each, indicating a balanced and healthy IP structure [2] Group 5: Margin and Efficiency - The company achieved a record high gross margin of 70%, with adjusted net margin reaching 34%, both showing significant year-on-year and quarter-on-quarter increases [3] - Inventory turnover days decreased to 83 days from 100 days last year, reflecting improved operational efficiency alongside a 200% revenue increase [3] Group 6: Future Outlook - The company expects continued high growth while focusing on operational quality and long-term sustainable growth [3] - Key points for the second half include ramping up production capacity, enhancing production efficiency, and launching new products like mini Labubu [3]