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进博“魔力”:进口奶“58天鲜”变商品加速度
Guo Ji Jin Rong Bao· 2025-11-09 13:37
Core Insights - The eighth China International Import Expo (CIIE) showcased the efficient transformation of exhibits into commodities, highlighting the strategic partnership between JD Supermarket and New Zealand dairy company Fonterra [1][7] - The collaboration aims to optimize the supply chain and introduce customized products to meet Chinese consumers' demand for fresh and diverse imported dairy products [1][6] Group 1: Supply Chain Innovations - The "58 Days Fresh" supply chain system was announced, ensuring that imported milk from New Zealand is delivered to Chinese consumers within 58 days, setting a new benchmark for quality and price in the industry [6] - The supply chain involves meticulous coordination across hemispheres, including sterile packaging at the source, efficient logistics by JD, stringent quality checks, and comprehensive customs clearance processes [6] Group 2: Product Customization and Market Strategy - JD Supermarket and Fonterra have achieved a milestone with the customized A2 eco-friendly milk, surpassing sales of 2 million boxes, and are now expanding their product matrix with three new customized products [6] - The new products include a family-sized 1L milk package tailored for JD's channel and a premium high-calcium children's milk, targeting the high-end children's nutrition market [6] Group 3: Industry Impact - The partnership exemplifies the acceleration of transforming exhibits into commodities at the CIIE, providing a model for collaboration between e-commerce and international brands, and driving the upgrade and development of the imported dairy industry [7]