Group 1 - The core event is the "Golden Autumn Renewal Consumption Season" promotional activity organized by Red Star Macalline from September 12 to October 12, 2025, aimed at boosting home decoration consumption and promoting green and intelligent development in response to national policies [1][3] - Red Star Macalline is actively implementing the "old for new" policy by offering various discounts and promotions, including a special renewal coupon package available for members at just 0.1 yuan, which includes multiple discount vouchers [3] - The promotional event includes traditional benefits such as point redemption for gifts and a lottery for customers who spend over a certain amount, enhancing customer engagement and satisfaction [3] Group 2 - The company is committed to optimizing product and service offerings to support consumers in achieving greener and smarter home upgrades, aligning with national consumption promotion policies [3] - The promotional strategy includes both online and offline channels, providing multiple avenues for consumers to access discounts and benefits, thereby enhancing the overall shopping experience [3] - Red Star Macalline encourages consumers to participate in the event to add value and choices to their home renovation projects this autumn [3]