保健功能

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市场监管总局、中国消费者协会消费提示:普通食品不能宣称保健功能,不得涉及疾病预防治疗功效
Bei Jing Shang Bao· 2025-08-04 09:45
Group 1 - Recent media reports have exposed illegal practices by online retailers who mislabel ordinary food products as "health drinks," "height-enhancing powders," and "slimming coffee," misleading consumers into purchasing these items at inflated prices [1][3] - The State Administration for Market Regulation and the China Consumers Association have issued warnings that ordinary food cannot claim health benefits or involve disease prevention and treatment [1][2] - Health food is classified as a special food with specific health functions, and it is subject to strict registration and filing management in China, marked with a "blue hat" symbol [1][2] Group 2 - The Consumer Rights Protection Law mandates that businesses provide truthful and comprehensive information about the quality, performance, and uses of their products, prohibiting any misleading claims [2][3] - There is a clear distinction between health foods and pharmaceuticals, with health foods not intended for disease treatment and not causing harm to the body [2][3] - Illegal vendors often blur the lines between ordinary and health foods, promoting ordinary foods as having health benefits through misleading marketing tactics [3][4] Group 3 - Consumers are advised to recognize and verify health food labels and approval numbers, and to purchase from reputable sources to avoid misleading promotions [4] - Legal regulations explicitly prohibit any claims that foods can "treat," "cure," or "prevent" diseases, and consumers are encouraged to remain vigilant against such misleading advertisements [4]