Core Viewpoint - The distinction between "health products" and "health food" is emphasized, highlighting the lack of legal definition for "health products" and the specific legal status of "health food" under Chinese law [1] Group 1: Definition and Regulation - "Health products" encompass a wide range of items without a clear legal definition, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1] - "Health food" is defined under the Food Safety Law of the People's Republic of China, requiring registration or filing, and can claim specific health functions [1] Group 2: Consumer Guidance - Consumers are advised to recognize the health food label (commonly known as "small blue hat") and approval number, and to choose products based on health functions and suitable demographics [1] - It is recommended to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchasing through social media or live streaming [1] Group 3: Awareness and Rights - Consumers should enhance their risk awareness and self-protection, being vigilant against false marketing tactics that imply health benefits or use misleading concepts like "natural" or "weight loss" [1] - In case of quality issues, consumers are encouraged to contact sellers for after-sales service, and to report false advertising or consumer fraud by calling the 12315 hotline or consulting consumer associations [1]

Core Viewpoint - The article emphasizes the distinction between "health products" and "health food," highlighting the prevalence of false advertising and misleading claims in the health product market in China [1][2]. Group 1: Definition and Issues - "Health products" are broadly defined without clear legal boundaries, often including items like "health wine," "height-increasing powder," and various daily consumer goods that claim health benefits, while "health food" is legally registered and can claim specific health functions [1]. - The health product market has seen significant issues such as false advertising, exaggerated claims, and consumer deception, necessitating consumer awareness in selecting legitimate health food products [1]. Group 2: Marketing Malpractices - The marketing chaos in the health product sector includes three main issues: the shift of illegal marketing to online platforms, the emergence of covert marketing channels through private live streaming, and the use of deceptive marketing tactics targeting vulnerable populations, particularly the elderly [2]. - Influencers and well-known bloggers are exploiting their reach to promote ordinary products and health foods through misleading claims, which infringes on consumer rights [2]. Group 3: Regulatory Actions - The market regulatory authority has been actively combating illegal practices since 2020, with over 6,304 cases investigated and fines totaling 260 million yuan, focusing on false advertising and unfair competition in the health product market [3]. - New initiatives include encouraging consumers to report illegal activities and enhancing supervision of direct sales companies to prevent violations [3]. Group 4: Future Directions and Consumer Guidance - The regulatory body plans to continue addressing false advertising in health products, particularly for the elderly, to protect consumer rights and maintain fair market competition [4]. - Consumers are advised to recognize legitimate health food labels, choose reputable purchasing channels, and remain vigilant against deceptive marketing tactics [4].

Core Viewpoint - The distinction between "health products" and "health food" is significant, with the former lacking clear legal definitions and often associated with misleading claims, while the latter is legally registered and can claim specific health benefits [1][2]. Group 1: Definition and Distinction - "Health products" encompass a wide range of items without clear legal definitions, including those claiming specific health benefits like "health wine" and "weight loss coffee" [1]. - "Health food" is a legally defined category under China's food safety law, allowing for specific health claims, while other foods cannot make such claims [1]. Group 2: Consumer Guidance - Consumers should recognize the health food label (commonly known as "small blue hat") and approval number, and choose products based on their health functions and target groups [2]. - It is advised to purchase health food from legitimate online and offline channels, retaining invoices or sales receipts, and to be cautious of purchases through social media or live streams [2]. - Consumers are encouraged to enhance their risk awareness and self-protection, being vigilant against false marketing tactics that suggest health benefits or treatments for diseases [2]. - Consumers should maintain their legal rights, reporting quality issues or fraudulent claims to the appropriate authorities [2].

Core Viewpoint - The article emphasizes the importance of consumer awareness regarding false advertising in the food industry, particularly concerning health claims made by certain products that are not classified as health foods [1][5]. Group 1: Regulatory Framework - The relevant laws in China clearly state that food labels and instructions must not contain false information and cannot claim disease prevention or treatment functions [5]. - There is a strict prohibition against misleading commercial advertising for food products, including claims of health benefits [5]. Group 2: Consumer Guidance - Consumers are advised to be skeptical of any claims that suggest food products have health benefits, especially those promoted through informal channels like social media or word of mouth [5]. - When purchasing health food products, consumers should look for the "blue hat" symbol, which indicates proper registration and compliance [11]. - It is recommended to buy health food products from reputable online platforms and physical stores, ensuring to request receipts or proof of purchase [11]. Group 3: Reporting Violations - Consumers are encouraged to report any illegal or misleading marketing practices related to food products by calling the complaint hotline 12315 [8].

Core Viewpoint - The market regulatory authorities and consumer associations in China have issued a warning to consumers about the misleading claims of ordinary food products being marketed as health supplements or having health benefits, emphasizing the importance of distinguishing between ordinary food, health food, and pharmaceuticals [1][2]. Group 1: Regulatory Framework - There is a strict legal distinction between ordinary food, health food, and pharmaceuticals in China, with laws prohibiting false advertising and claims related to disease prevention and treatment [2]. - The laws such as the Anti-Unfair Competition Law, Advertising Law, and Consumer Rights Protection Law explicitly forbid misleading commercial promotions of food products [2]. Group 2: Consumer Guidance - Consumers are advised to carefully check product labels to identify whether they are ordinary food, health food, or pharmaceuticals, and to look for the "blue hat" symbol on health food products [3]. - It is recommended to purchase health food from reputable e-commerce platforms and physical stores, avoiding unverified sources such as social media or informal groups [3].

Group 1 - Recent media reports have exposed illegal practices by online retailers who mislabel ordinary food products as "health drinks," "height-enhancing powders," and "slimming coffee," misleading consumers into purchasing these items at inflated prices [1][3] - The State Administration for Market Regulation and the China Consumers Association have issued warnings that ordinary food cannot claim health benefits or involve disease prevention and treatment [1][2] - Health food is classified as a special food with specific health functions, and it is subject to strict registration and filing management in China, marked with a "blue hat" symbol [1][2] Group 2 - The Consumer Rights Protection Law mandates that businesses provide truthful and comprehensive information about the quality, performance, and uses of their products, prohibiting any misleading claims [2][3] - There is a clear distinction between health foods and pharmaceuticals, with health foods not intended for disease treatment and not causing harm to the body [2][3] - Illegal vendors often blur the lines between ordinary and health foods, promoting ordinary foods as having health benefits through misleading marketing tactics [3][4] Group 3 - Consumers are advised to recognize and verify health food labels and approval numbers, and to purchase from reputable sources to avoid misleading promotions [4] - Legal regulations explicitly prohibit any claims that foods can "treat," "cure," or "prevent" diseases, and consumers are encouraged to remain vigilant against such misleading advertisements [4]

Core Viewpoint - The market regulatory authorities and consumer associations in China have issued a warning to consumers about the misleading claims made by some online sellers regarding ordinary food products being marketed as health supplements or having disease prevention and treatment effects [1][4]. Group 1: Regulatory Framework - There is a strict distinction between ordinary food, health food, and pharmaceuticals according to Chinese laws and regulations [2]. - Labels and instructions for food and food additives must not contain false information or mention disease prevention or treatment functions [3]. - Health food is not a substitute for medical treatment, and various laws prohibit false or misleading commercial promotions of food products [4]. Group 2: Consumer Guidance - Consumers should be cautious of ordinary food being misrepresented as health food and should recognize the packaging labels that indicate whether a product is ordinary food, health food, or a pharmaceutical [4]. - When purchasing health food, consumers should look for the "blue hat" symbol and select products based on their health functions and suitable demographics, following the label instructions [5]. - It is advised to purchase health food from reputable e-commerce platforms and avoid unverified sources such as social media or small programs, as well as to buy from legitimate stores and request invoices or receipts [6].

Core Insights - The white liquor industry is undergoing a deep adjustment period characterized by "stock competition + structural upgrade" [2] - Black Consulting Group's chairman Xu Wei presented nine key insights regarding the current trends in the liquor industry [2] Group 1: Nine Key Insights - Insight 1: The decline of "official liquor" and the rise of "popular liquor," indicating a shift towards market-oriented operations focusing on mass demand [4] - Insight 3: National brands are losing profits while local brands are filling the profit gap through regional deep cultivation and differentiated pricing [6] - Insight 4: The three main aroma types of liquor (strong, light, and sauce) are entering a balanced development phase, although overall consumption is declining [6] - Insight 5: The industry will experience a "five waves coexistence" phenomenon, including waves of layoffs, store closures, and market corrections [6] - Insight 6: The health liquor market may see localized growth, but there are risks associated with blindly following high-end trends [6] - Insight 7: The drinking scene is shifting towards private and customized settings, requiring companies to build private traffic pools [6] - Insight 8: The promotion of low-alcohol products is linked to price adjustments, with potential growth in the low-price market [6] - Insight 9: Differentiation in aroma popularity, with the sauce liquor market showing "no upper limit" in pricing, while light aroma products are trending towards "no lower limit" [6] Group 2: Six Challenges and Opportunities - The industry faces six major challenges, including consumption energy constraints, deteriorating competition, strained manufacturer relationships, channel transformation, inventory issues, and economic constraints [10] - There are six major opportunities, such as the nationalization of light aroma products, opportunities in bottle liquor, regional advantages, growth in mass-packaged liquor, concentration of brand advantages, and a consumer trend towards quality [10] - A case study from the high-gou liquor brand in Nanjing illustrates successful strategies for increasing brand visibility and market presence [10] Group 3: Additional Insights and Discussions - The annual meeting featured discussions on breaking through the bottle liquor era, innovative business models, and the integration of blockchain technology in the liquor industry [12] - Roundtable forums were held to explore topics like instant retail in the liquor industry and innovation driven by major distributors [13]

Core Insights - The article highlights the emergence of the silver economy, where elderly consumers are increasingly engaging in online shopping, demonstrating a significant shift in their purchasing behavior and preferences [1][2][3] Group 1: Consumer Behavior - Elderly consumers are becoming a key demographic in e-commerce, with a 238% annual growth rate in online transaction volume among those aged 60 and above [1] - The shopping habits of older adults reflect a blend of practicality and emotional fulfillment, with significant increases in spending on health supplements and luxury items [2][3] - The traditional view of elderly consumers as price-sensitive is being challenged, as they are willing to spend on both affordable and high-end products [2][3] Group 2: Emotional and Social Factors - Emotional marketing strategies are effectively engaging elderly consumers, who often use online shopping as a means to connect with others and combat loneliness [5][6] - The social dynamics within elderly communities, such as shared activities like square dancing, play a crucial role in influencing their shopping behaviors and preferences [7][8] Group 3: Technological Adaptation - E-commerce platforms are adapting their services to better cater to elderly consumers, moving beyond basic accessibility features to more nuanced, user-friendly designs [6][13] - The shift from merely making technology accessible to providing tailored services that address the unique needs of elderly consumers is crucial for enhancing their shopping experience [13][14] Group 4: Market Opportunities - The silver economy represents a significant market opportunity, with businesses encouraged to develop products and services that resonate with the values and needs of older consumers [17][18] - Companies are advised to focus on building trust and long-term relationships with elderly customers through personalized services and community engagement [10][11] Group 5: Ethical Considerations - The rapid growth of the silver economy has raised concerns about potential exploitation of elderly consumers through aggressive marketing tactics [16] - There is a call for regulatory measures to protect elderly consumers from manipulative marketing practices, drawing inspiration from international examples [16]

香港交易及結算所有限公司及香港聯合交易所有限公司（「聯交所」）對本公告的內容概不負責，對其 準確性或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 New Amante Group Limited 新愛德集團有限公司 （於開曼群島註冊成立的有限公司） （股份代號：8412） 自願性公告 – 業務最新狀況 本公告乃由新愛德集團有限公司（「本公司」，連同其附屬公司統稱「本集團」）按自願性 質發布。本公告旨在使本公司股東（「股東」）及潛在投資者了解本集團的最新業務發展。 本公司董事（「董事」）會（「董事會」）欣然宣布本集團策略舉措及營運調整的最新資訊。 這些努力旨在在食品及飲料業務方面探索跨地區的新業務及商業模式，同時確保該等新業務 與本集團現有業務保持一致。本公司的重點仍在優化資源配置、提高盈利能力，並應對本公 司持續經營的挑戰。 現有業務營運調整 本公司正積極監控其在香港現有門店的表現，包括： 擴展業務至中國內地可能性 除了香港的營運調整外，本公司還探索了多個進軍中國內地的潛在投資機會。這些舉措與本 集團的核心業務板塊一致，包括俱樂部、娛 ...