央视网消息：据中消协网站消息，随着生活水平的提高，消费者对营养健康的关注度显著上升，但 对相关专业资质的辨别能力不足，让一些"伪营养师"有了可乘之机。这些"伪营养师"利用消费者对自身 健康的关注，在社交平台、短视频平台构建起层层迷魂阵，刻意营造焦虑氛围、精心设计围猎套路，制 造连环骗局侵害消费者权益。他们擅长在各种社交平台塑造"健康管理师""营养顾问"等专业形象外衣， 通过短期速成的培训证书装点门面，甚至直接伪造资质证明。然后，通过虚构的"健康奇迹"案例和定制 化方案说辞获取信任，再以"疗程套餐""买多省多"等名义强制或诱导消费者大量购买，其产品价格远高 于市场同类。整套流程下来，消费者动辄被骗数万元乃至数十万元。更讽刺的是，无论咨询"减肥"还 是"孕期营养补充"，"伪营养师"给出的推荐方案几乎一致，所谓的"个性化指导"不过是推销的话术。 为破除养生陷阱、摆脱健康焦虑、树立科学理性消费观念，中国消费协会、中国市场监督管理学会 提醒广大消费者明确判断标准，坚守消费底线，维护自身权益。 二、坚守消费底线 消费者要坚守"科学理性"的消费底线，明确保健食品不是药物，不能代替药物治疗。"伪营养师"为 兜售保健食品，会夸 ...

Core Viewpoint - The article emphasizes the importance of rational consumption of health foods, highlighting the need for consumer awareness due to issues like false advertising and illegal additives in the health food market [1]. Group 1: Definition and Regulation - Health foods are defined as foods that claim to have specific health functions or are intended to supplement vitamins and minerals, not meant for disease treatment [2]. - The Chinese Drug Administration Law distinguishes health foods from drugs, clarifying that health foods cannot replace medical treatments [2]. Group 2: Consumer Guidance - Consumers are advised to look for the "blue hat" mark and approval number on health food packaging to verify legitimacy [3]. - A list of 24 permitted health functions for health foods has been published, including benefits like enhancing immunity and improving sleep [3][4]. - Claims beyond the specified functions are considered violations of regulations [5]. Group 3: Misleading Claims - Any claims that health foods can "cure" diseases or replace medications are classified as illegal false advertising [6]. - Consumers are reminded to seek medical attention for illnesses and not to rely on health foods as substitutes for prescribed medications [7]. Group 4: Consumer Rights Protection - It is recommended to purchase health foods from reputable stores and to be cautious of sales through unverified channels [8]. - Consumers should always request receipts and keep them for future reference [9]. - In case of rights violations, consumers can file complaints with consumer organizations or regulatory authorities [10]. - Serious illegal activities, such as selling harmful foods, should be reported to law enforcement [11].