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兰博基尼如何在激烈的市场竞争中依然保持高毛利?
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-23 09:34
Core Insights - Lamborghini maintains high gross margins by intentionally preserving scarcity in its vehicle production, avoiding over-saturation in the market [1] Group 1 - The company does not increase production volumes for its models, as flooding the market can disrupt the value system and lead to depreciation of vehicle residual values [1] - By maintaining scarcity, Lamborghini ensures that the prices of its models remain stable, contributing to a sustainable business model [1]