Core Viewpoint - The 23rd China Green Food Expo, themed "Green Food Boosting Consumption," will showcase the vibrant development of China's green food industry, emphasizing a new era of food consumption centered on quality and traceability [1] Group 1: Standardization and Quality - The expo highlights the importance of a standardized production system for green food, featuring a conference on the establishment of national green food raw material standardization bases [2] - The event showcases a complete industry chain from farm to table, demonstrating the integration of technology and standardization in agricultural production [2] - The "Traceability China" project utilizes blockchain technology to ensure full traceability of agricultural products, enhancing quality assurance [2] Group 2: Market Trust and Consumer Demand - The expo introduces an innovative "exhibitor co-trading" model, connecting high-quality green food producers with major retailers and procurement units, facilitating trust in the market [3] - The integration of technology, media, and industry through "Traceability China" addresses the challenge of ensuring quality at reasonable prices, enhancing brand value [3] - The participation of over 2,200 exhibitors and the service of over 1,000 brands by "Traceability China" demonstrate the potential for green food to achieve market premiums through traceability and quantifiable trust [3] Group 3: Regional Characteristics and Digital Economy - Ningxia, as the host of the expo, leverages its agricultural advantages to invigorate the green food industry, supported by the digital ecosystem of "Traceability China" [4] - Digital technology enables regional agricultural products to tell their quality stories, reaching consumers directly and enhancing market presence [4] - The expo's provincial green food promotion events, in conjunction with the trustworthy brand evaluation system, aim to elevate local specialties to national brands [4] Group 4: Future Prospects and Industry Growth - The synergy of policy guidance, quality commitment from enterprises, and technological empowerment from media is driving a "quality revolution" in the green food industry [5] - The expo signifies a commitment to building consumer trust and respecting the value of high-quality agricultural products, positioning green food as a pillar of rural revitalization and a foundation for a quality-driven nation [5] - The green food industry is poised for expansive growth, driven by policy benefits, technological advancements, and market demand, indicating a promising future for China's food industry [5]