Core Viewpoint - The 23rd China Green Food Expo, themed "Green Food Boosting Consumption," will showcase the vibrant development of China's green food industry, emphasizing a new era of food consumption centered on quality and traceability [1] Group 1: Standardization and Quality - The expo highlights the importance of a standardized production system for green food, featuring a conference on the establishment of national green food raw material standardization bases [2] - The event showcases a complete industry chain from farm to table, demonstrating the integration of technology and standardization in agricultural production [2] - The "Traceability China" project utilizes blockchain technology to ensure full traceability of agricultural products, enhancing quality assurance [2] Group 2: Market Trust and Consumer Demand - The expo introduces an innovative "exhibitor co-trading" model, connecting high-quality green food producers with major retailers and procurement units, facilitating trust in the market [3] - The integration of technology, media, and industry through "Traceability China" addresses the challenge of ensuring quality at reasonable prices, enhancing brand value [3] - The participation of over 2,200 exhibitors and the service of over 1,000 brands by "Traceability China" demonstrate the potential for green food to achieve market premiums through traceability and quantifiable trust [3] Group 3: Regional Characteristics and Digital Economy - Ningxia, as the host of the expo, leverages its agricultural advantages to invigorate the green food industry, supported by the digital ecosystem of "Traceability China" [4] - Digital technology enables regional agricultural products to tell their quality stories, reaching consumers directly and enhancing market presence [4] - The expo's provincial green food promotion events, in conjunction with the trustworthy brand evaluation system, aim to elevate local specialties to national brands [4] Group 4: Future Prospects and Industry Growth - The synergy of policy guidance, quality commitment from enterprises, and technological empowerment from media is driving a "quality revolution" in the green food industry [5] - The expo signifies a commitment to building consumer trust and respecting the value of high-quality agricultural products, positioning green food as a pillar of rural revitalization and a foundation for a quality-driven nation [5] - The green food industry is poised for expansive growth, driven by policy benefits, technological advancements, and market demand, indicating a promising future for China's food industry [5]

Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].