Core Viewpoint - The rise of domestic brands has shifted consumer expectations from "affordable prices" to "emotional resonance" and "value recognition," with the portable WiFi industry experiencing significant growth. The brand GeHang has differentiated itself by achieving the highest sales in the high-end market for three consecutive years, representing a microcosm of the re-evaluation of domestic brand value [1]. Group 1: Paradigm Shift in Industry Cognition - The portable WiFi industry has been trapped in a "hardware thinking" and "data consumption" battle, neglecting the fact that users are active participants in value co-creation. GeHang has successfully transitioned from a "tool logic" to a "user co-creation logic" [3][5]. Group 2: Building a Technical Trust Chain - In a market characterized by information asymmetry, user anxiety revolves around the authenticity of service. GeHang has developed a "technical trust chain" focused on "certainty," ensuring users feel secure in their usage [5]. - The introduction of a "real-time traffic color screen" allows users to monitor key metrics, enhancing usability and establishing "visual trust" [6]. - GeHang's smart network selection and scene adaptability address user concerns about connectivity in various environments, thereby creating a differentiated advantage [8]. - The long-lasting battery technology and low failure rates contribute to building long-term trust with users, emphasizing reliability over problem resolution [9]. Group 3: Service Co-Creation Circle - GeHang views service as an emotional bond with users rather than merely a post-sale safety net, establishing a service co-creation circle through a five-year warranty, 24-hour response, and scenario-based services [11]. - The five-year warranty sets a new industry standard, reducing perceived risk and increasing user loyalty [12]. - The 24-hour response system ensures timely support, particularly for users working unconventional hours, enhancing emotional connections [13]. - Scenario-based services, such as personalized guidance for elderly users, deepen user engagement and prepare for future ecosystem integration [15]. Group 4: Trust Assetization - GeHang's strategy has transformed user trust into sustainable brand assets and growth momentum, focusing on long-term value rather than single transactions [16]. - The restructured user lifetime value (LTV) model emphasizes trust-driven repurchases and referrals, with a 34% repurchase rate and a 45% recommendation rate, significantly above industry averages [17]. - The brand has evolved from a "portable WiFi brand" to a "digital life trust partner," enhancing its bargaining power and ecosystem integration capabilities [18]. - Despite significant investments in service and product enhancements, GeHang has achieved a positive cost structure, with reduced failure rates and lower customer acquisition costs [20][21]. Group 5: Industry Insights - GeHang's case illustrates that in a market plagued by information asymmetry and trust erosion, the real competition lies in the pursuit of "trust" as an intangible asset [25]. - Trust serves as both a competitive moat and a growth engine, demonstrating that it can be systematically built and sustained as a commercial asset [26]. - Brands must view users as partners rather than mere transaction objects to establish a co-creative business relationship [27]. - In an era where trust is scarce, service becomes a core component of brand value, not just an afterthought [28]. - Long-term commitment to user value is essential for overcoming market challenges, as demonstrated by GeHang's success [29].