Group 1 - The upcoming National Day and Mid-Autumn Festival holidays are driving a surge in travel enthusiasm, leading to a significant increase in the equipment rental market [1] - Data from the Zhima rental platform indicates that orders for portable cameras, such as the Pocket3, have increased by over 60% compared to August, while orders for essential travel devices like WiFi and translation machines have doubled [1] - The release of the iPhone 17, which features a "synchronous dual shooting" function, has resulted in a 72% increase in daily rentals of Apple smartphones [1] Group 2 - The rise in outbound travel has led to a doubling of daily total orders for devices like translation machines, Apple Airtags, and international roaming WiFi, reflecting a growing consumer preference for these "travel essentials" [1] - The demand for entertainment devices, such as gaming consoles, has also surged, with rentals increasing by 1.2 times due to heightened travel entertainment needs [1] - The trend of "on-demand rental" is becoming more popular among consumers, allowing them to save costs while experiencing newer, higher-performance products during short-term trips [1] Group 3 - To enhance user experience, Zhima Rental has upgraded its "Dare to Rent, Dare to Compensate" guarantee mechanism, offering protections like "small damage exemption," "late arrival compensation," and "no-cancellation liability" for items rented for less than 90 days [2]

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to significantly boost the travel market and equipment rental services, leading to a "golden week" surge in demand [5] - The rental platform, Zhima Rental, reports a substantial increase in orders for portable cameras and essential travel gadgets, indicating a shift in consumer behavior towards on-demand rentals [5][6] Equipment Rental Trends - Orders for the DJI Pocket 3 portable camera have increased by over 60% compared to August [5] - Rentals for translation devices and portable Wi-Fi have doubled, reflecting the rising popularity of outbound travel [5] - The rental of gaming consoles has surged by 1.2 times, driven by increased demand for travel entertainment [5] Consumer Behavior Changes - There is a growing trend among consumers to opt for "on-demand rentals" to meet temporary and short-term equipment needs, which helps save costs while allowing access to newer, high-performance products [5] - The release of the iPhone 17 has led to a 72% increase in daily rentals of Apple mobile devices, showcasing the impact of new product launches on rental demand [5] Enhanced Rental Services - Zhima Rental has upgraded its "Dare to Rent, Dare to Compensate" guarantee, offering user-friendly policies such as "small damage exemption" and "late arrival compensation" for rentals under 90 days [6]

Core Viewpoint - The rise of portable Wi-Fi devices has led to increased consumer interest, but issues such as false advertising, mandatory prepayment, and inflated data usage have emerged, raising concerns about consumer rights and regulatory oversight [1][2][3]. Group 1: Consumer Experiences - Consumers report being misled by promotional offers, such as being required to prepay a minimum amount to activate devices, contrary to initial promises of "pay-as-you-go" [1][2]. - Complaints include slow internet speeds and unexpected charges for upgrades, with customers feeling trapped in a cycle of misleading marketing tactics [1][3]. - Difficulty in obtaining refunds has been highlighted, with consumers facing numerous obstacles and delays when attempting to reclaim their money [3]. Group 2: Industry Practices - The sales model for portable Wi-Fi devices often involves hardware sold on e-commerce platforms while data plans are tied to separate operators, complicating dispute resolution [2][3]. - The lack of regulatory oversight allows for a complex chain of transactions where consumer funds are not adequately protected, leading to potential financial losses [3][4]. - Industry experts emphasize the need for stricter regulations and accountability measures for e-commerce platforms and sellers to protect consumer rights [4].

"部分商家在销售随身无线上网产品中存在的虚假宣传、诱导预存、网速不实、退款不畅等行为，已违 反消费者权益保护法中关于经营者应当真实、全面，不得作虚假或者引人误解的宣传的规定。"中国政 法大学民商经济法学院副教授范世乾说。 时下，能够随时随地上网，成为许多人移动办公或差旅出行的必备条件。由此，体积小、免布线、即买 即用的便携式上网设备"随身WiFi"获得越来越多消费者青睐。然而，部分产品出现虚假宣传、强制预 存、流量虚标等问题。 "买前客服承诺随用随充，到手后却发现要预存至少50元才能激活设备。"今年2月，河北邢台市读者段 女士在某平台直播间购入了一款便携式无线上网设备，被要求预存费用。段女士激活了设备，并购买了 9.8元的小额流量套餐，可体验下来网速较慢。联系客服，对方称"这是普通套餐"并给出条件：确认收 货并给出五星好评免费升级，否则需补200元差价。段女士表示要退货，客服又改口称"再加50元也可以 升级成特快套餐"。 此类遭遇并非个例。周女士在人民网"人民投诉"留言称，她接连遇到了强制预存、套餐陷阱和诱导消 费。周女士被宣传页面"19.9元300G"的优惠吸引，入手后才发现需要一次性交2年费用才可激活。" ...

时下，能够随时随地上网，成为许多人移动办公或差旅出行的必备条件。由此，体积小、免布线、即买 即用的便携式上网设备"随身WiFi"获得越来越多消费者青睐。然而，部分产品出现虚假宣传、强制预 存、流量虚标等问题。 还有消费者反映流量虚标。山西晋中市读者萧女士表示，自己谨慎选择了某"大牌"产品，"购买的'19.9 元100G'套餐，仅用5天就显示已用尽。"萧女士称，她平时仅日常办公和浏览网页。向客服要求查看后 台流量明细时，客服称"无法提供、没有记录"。 "部分商家在销售随身无线上网产品中存在的虚假宣传、诱导预存、网速不实、退款不畅等行为，已违 反消费者权益保护法中关于经营者应当真实、全面，不得作虚假或者引人误解的宣传的规定。"中国政 法大学民商经济法学院副教授范世乾说。 社交媒体上，类似"避雷帖"不少。面对花样繁多的套路和无法核实的流量记录，多数消费者想退货退 款，但发现售后很难。 范世乾认为，对于这类新型数字消费陷阱，首先应强化平台监管责任，建立明确的资质审核和纠纷处理 机制。他建议，电商平台应要求此类商家提交预付资金存管证明，定期公示资金流水，对商家纠纷率 高、换壳频繁等行为设置警示提示，倒逼其合规运营。还应 ...

时下，能够随时随地上网，成为许多人移动办公或差旅出行的必备条件。由此，体积小、免布线、即买 即用的便携式上网设备"随身WiFi"获得越来越多消费者青睐。然而，部分产品出现虚假宣传、强制预 存、流量虚标等问题。 记者调查发现，这些便携式无线上网产品的销售往往采取"两条腿走路"：硬件在电商平台售出，流量则 绑定另一个运营商。一旦发生纠纷，设备可以通过平台介入退还，但通过软件充值的金额却难以追回。 如陕西西安的李先生激活设备后无法正常使用，设备退了，但充值的50元却"卡在"公众号后台。"电商 平台客服说不归他们管，公众号客服说'流量已激活'。最后只退回来部分，关键是我根本没使用。"李 先生说。 周女士在购买前被承诺"设备和套餐均可试用、可退款"，结果退款时屡屡受阻，先被告知"退款将在5至 7个工作日内到账"，多次催促后，客服又改口称"无法退款"。最终，在当地市场监管部门介入下，她耗 时两个月才拿回400元。"流量已经开始生效""财务升级""需要汇报总部"……明明是小金额的退款，却 有诸多推迟的理由。 业内人士表示，随身无线上网的技术原理并不复杂，与手机热点类似，有的虚拟运营商从三大运营 商"批发"流量，再转卖给设备 ...

业内人士表示，随身无线上网的技术原理并不复杂，与手机热点类似，有的虚拟运营商从三大运营 商"批发"流量，再转卖给设备商或代理商，在电商平台销售。用户充值则绑定在某个公众号或小程序 中，形成"平台只负责卖设备，流量另走公众号"的局面，一套链条分工细密，却缺乏监管制衡。同时， 消费者易被商家"低额巨量"的营销误导，不清楚背后限速、限量甚至断网等隐藏"门槛"。 "部分商家在销售随身无线上网产品中存在的虚假宣传、诱导预存、网速不实、退款不畅等行为，已违 反消费者权益保护法中关于经营者应当真实、全面，不得作虚假或者引人误解的宣传的规定。"中国政 法大学民商经济法学院副教授范世乾说。 范世乾认为，对于这类新型数字消费陷阱，首先应强化平台监管责任，建立明确的资质审核和纠纷处理 机制。他建议，电商平台应要求此类商家提交预付资金存管证明，定期公示资金流水，对商家纠纷率 高、换壳频繁等行为设置警示提示，倒逼其合规运营。还应推动建立统一的"预付资金托管"机制，确保 消费者充值资金独立存放，避免商家卷款跑路。 此类遭遇并非个例。周女士在人民网"人民投诉"留言称，她接连遇到了强制预存、套餐陷阱和诱导消 费。周女士被宣传页面"19.9元 ...

" 国货崛起 " 成为当下最热门的话题 ：当消费者对国产品牌的期待从"低价实惠"转向"情感共鸣"与"价 值认同" ， 随身WiFi行业也成为当下爆火的行业， 当"流量虚标、 充值套路 、服务缺位" 成为随身 WiFi 行业常态时， " 黑马品牌 "—— 格行选择了一条差异化路径 ， 以"高端市场连续三年销量第一"的 战绩，逆势崛起，这不仅是一个品牌的逆袭，更是国货价值重估的微观样本 。 本文将从"用户共生"这一全新的战略视角切入，剖析格行如何通过构建"产品信任链"与"服务共生圈"， 实现从"工具提供者"到"信任共建者"的身份跃迁，进而开辟出属于品牌自身的"信任红利时代"。 一、从"工具逻辑"到"共生逻辑"：行业底层认知的范式转移 传统随身WiFi行业长期困于"硬件思维"与"流量思维"的博弈之中。前者将产品视为一次性交易的工具， 后者则将用户视为流量消耗的"数据容器"。这两种逻辑都忽视了一个根本问题：用户不是被动的接受 者，而是价值共创的参与者 。 格行之所以能在信任废墟中重建品牌高地，正是因为它率先完成了从"工具逻辑"到"用户共生逻辑"的思 维跃迁。 用户意图洞察 ：当用户对"流量是否真实"充满疑虑时，透明化 ...