Core Viewpoint - The importance of trust in the fruit retail industry is emphasized, particularly through the implementation of the "Three No Return" service by the company, which has significantly enhanced consumer experience and loyalty over the past 16 years [1][2][3]. Group 1: Trust Mechanism - The "Three No Return" service, which allows returns without physical goods, receipts, or reasons, addresses the challenges of perishability and lack of evidence in the fruit retail sector [1]. - The service has been upgraded to "Buy with Confidence, Return at Will," allowing customers to choose refund amounts based on their satisfaction, thus enhancing the trust mechanism [2]. - Over 70% of customers who experienced the "Three No Return" service have continued to shop at the company for over five years, indicating strong customer loyalty [3]. Group 2: Consumer Engagement - The company has successfully built emotional connections with consumers, leading to increased repeat purchases and customer retention [3]. - A case study from a store manager illustrates how proactive customer service can transform a one-time buyer into a loyal customer, highlighting the long-term nature of trust [3]. Group 3: Cultural Impact - The company’s president acknowledges initial concerns about potential abuse of the return policy but emphasizes that trust must be mutual between the business and consumers [5][6]. - Trust is viewed as a cultural element within the company, influencing operational efficiency and reducing costs through a collaborative delivery system based on mutual trust [6]. - The establishment of a "trust loop" between the company and consumers is seen as essential for sustainable industry development, with trust being a key factor in consumer choices [6].