Core Insights - The 2025 Double Eleven (双11) shopping festival has been extended, starting from October 9 and lasting until November 11, which is earlier and longer than previous years [1][2] - Leading livestream hosts are feeling the pressure of this extended shopping marathon, with some humorously commenting on the exhausting nature of the event [4][5] - Major hosts like Li Jiaqi are pivotal in driving sales during this period, with extensive livestreaming sessions and significant sales figures [5][9] Group 1: Livestreaming Dynamics - Li Jiaqi's livestreaming sessions are crucial, with a 22-hour session featuring 600 links and over 40 sold-out items [5][9] - Other top hosts, such as Dong Yuhui and Zhang Xiaohui, are also heavily engaged, with unique strategies to attract consumers [7][19] - The competition among hosts is fierce, with similar products being offered at closely matched prices, indicating a price war [11][13] Group 2: Consumer Sentiment and Market Trends - Consumers are showing signs of fatigue towards the prolonged shopping events, with some expressing indifference towards missing out on deals [23][24] - The perception of "lowest prices" is diminishing as consumers realize the minimal price differences among major hosts [24][25] - The shift in consumer focus is moving towards overall shopping experience rather than just price, emphasizing the need for platforms to enhance service quality [30][32] Group 3: Future Implications - The extended duration of Double Eleven reflects a strategy by platforms to maintain traffic and GMV growth, but it risks diluting consumer engagement [28][30] - The future of shopping festivals may lean towards providing consistent quality and service rather than relying on sporadic promotional events [32] - The evolving landscape suggests that platforms, brands, and hosts must adapt to meet consumer expectations for everyday excellence in products and services [32]