Core Insights - The sudden drop in temperature across many provinces has led to an early migration of "snowbirds," with a significant increase in flight bookings to warmer destinations like Hainan and Yunnan, showing approximately a 100% year-on-year growth from October 18 to November 10 [1] - There is a growing trend among "snowbirds" to explore less traditional destinations, with increased interest in smaller cities such as Jianshui and Yuanjiang in Yunnan, and Bama and Chongzuo in Guangxi [1] - The trend of high-quality travel experiences is evident, with a notable rise in bookings for outbound travel to Australia and New Zealand, as the southern hemisphere enters its spring and summer seasons [3] Migration Patterns - The Northeast provinces remain the primary source of travelers, with flights from Harbin, Shenyang, and Changchun to Sanya and Haikou showing the highest search and booking activity [4] - A new demographic of "snowbirds," particularly those aged 70 and above, is emerging, joining the traditional older traveler groups [4] Demographic Insights - The age group of 50 to 60 years is showing a significant increase in travel bookings, with a strong inclination towards trying new destinations and experiences [5] - Younger travelers, often referred to as "new snowbirds," are prioritizing cost-effective transportation options while spending more on accommodations, favoring modern and smart hotels or homestays [5] Accommodation Trends - There is a noticeable shift towards higher-quality accommodations, with older travelers preferring hotels or serviced apartments that offer better amenities and services [6] - Younger travelers are increasingly opting for unique and stylish homestays, with a longer average stay duration, reflecting a willingness to invest more in their lodging experiences [6] Tourism Impact - The migration of "snowbirds" contributes to increased visitor numbers at various tourist attractions, such as the Yanuoda Rainforest Cultural Tourism Area in Hainan, which has tailored experiences for both younger and older travelers [7]