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拱墅:商文旅融合激活消费新场景
Hang Zhou Ri Bao· 2025-10-09 02:30
Group 1 - The core viewpoint of the articles highlights the integration of commerce, culture, and tourism in the Gongshu District, leading to a revitalized holiday consumption ecosystem [1][2] - The automotive sector in Gongshu District experienced a surge in sales due to policies like "replacement subsidies" and "new car purchase subsidies," with the Shaoxing Road Auto Street hosting the "Driving Encounter Double Festival" featuring 11 car companies [1] - Home appliance sales also saw steady growth, driven by the "fourth round of electronic product consumption vouchers" and proactive discounts from merchants [1] Group 2 - During the National Day holiday, over 80 themed promotional activities were launched across major commercial areas in Gongshu, with the Wulin Square market becoming a popular destination for citizens and tourists [1] - The Wulin business district attracted young consumers through celebrity-driven events, such as a pop-up store by star Wang Hedi, and immersive theatrical performances in shopping malls [2] - The "Gongchen 400" business circle recorded a total of 1.2084 million visitors and sales of 44.9065 million yuan, with various cultural and entertainment activities enhancing the holiday experience [2]