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商文旅融合赋能消费升级 临沂小城接力赛暨平邑暖冬消费季启幕 解锁“购物+出游”新体验
Sou Hu Cai Jing· 2025-11-22 11:54
初冬沂蒙,惠购正酣。11月22日,购在中国·山东消费品以旧换新"三进"临沂小城接力赛(平邑站) 暨"邑起嗨购"暖冬消费季启动仪式在平邑县沂蒙山蒙童胜境度假区圆满举行。本次活动由山东省商务 厅、临沂市人民政府主办,临沂市商务局、平邑县人民政府承办,平邑县委宣传部、平邑县商务局、平 邑县文化和旅游局协办,以"惠享琅琊·乐购临沂"为主题,创新搭建"消费+文旅"融合平台,通过政策赋 能、企业联动、场景升级,为市民游客送上覆盖汽车、家电、家居、特产等多领域的消费盛宴,推动冬 季消费市场持续升温。 作摆在突出位置,此次平邑站活动的举办,既是对全市促消费工作的有力推进,也是深化商文旅融合、 拓展消费场景的创新实践。希望平邑县以此次活动为契机,进一步整合资源、优化服务,推动消费市场 持续繁荣。 政企联动搭台,政策红利直达民生 作为落实全省扩内需、促消费决策部署的重要举措,本次暖冬消费季聚焦"以旧换新"核心,整合政企银 多方资源,推出一系列力度强劲的优惠政策。 政策发布环节,平邑远通汽车销售服务有限公司叠加"卖场补贴+厂补"推出汽车以旧换新补贴,帮助消 费者加速老旧车辆更新换代;平邑县三联家电有限公司聚焦绿色智能产品,设置沉浸 ...
湾区消费新引擎!“畅享湾区”宝安跨年消费季暨2025年福永新消费嘉年华正式启动
Sou Hu Cai Jing· 2025-11-19 16:38
Core Viewpoint - The "2025 Fuyong New Consumption Carnival" launched on November 18 aims to stimulate consumption and expand domestic demand in response to national strategies, featuring various activities and significant benefits to enhance consumer experience in the Bao'an district [1][3]. Group 1: Event Overview - The event will last for 13 days, from November 18 to November 30, and includes a series of unique activities and substantial prizes, such as the 188,000 yuan "Fuyong Koi Prize" and Huawei family bucket giveaways [3][5]. - Over 800 merchants are participating, covering major shopping centers and featuring renowned restaurants and new energy vehicle brands, showcasing the integration of "new energy vehicles + commerce" [5][7]. Group 2: Consumer Incentives - The event is part of a broader initiative to activate regional consumption, with a total of approximately 20 million yuan in discounts offered by participating merchants [7]. - Bao'an district has launched multiple promotional activities, including a fourth round of automotive consumption subsidies, offering up to 6,000 yuan for purchasing new energy and fuel vehicles [9][11]. Group 3: Digital and Collaborative Initiatives - The district is leveraging digital platforms, such as Kuaishou, to create new consumption scenarios, promoting local products through electronic coupons and various discount strategies [13]. - Collaborative activities with local attractions and businesses are designed to enhance consumer engagement and drive traffic to commercial areas [11][15]. Group 4: Future Plans - The Bao'an cross-year consumption season will continue to build on November's activities, aiming to sustain consumer engagement across various sectors, including automotive, dining, retail, and cultural tourism [15].
拱墅:商文旅融合激活消费新场景
Hang Zhou Ri Bao· 2025-10-09 02:30
Group 1 - The core viewpoint of the articles highlights the integration of commerce, culture, and tourism in the Gongshu District, leading to a revitalized holiday consumption ecosystem [1][2] - The automotive sector in Gongshu District experienced a surge in sales due to policies like "replacement subsidies" and "new car purchase subsidies," with the Shaoxing Road Auto Street hosting the "Driving Encounter Double Festival" featuring 11 car companies [1] - Home appliance sales also saw steady growth, driven by the "fourth round of electronic product consumption vouchers" and proactive discounts from merchants [1] Group 2 - During the National Day holiday, over 80 themed promotional activities were launched across major commercial areas in Gongshu, with the Wulin Square market becoming a popular destination for citizens and tourists [1] - The Wulin business district attracted young consumers through celebrity-driven events, such as a pop-up store by star Wang Hedi, and immersive theatrical performances in shopping malls [2] - The "Gongchen 400" business circle recorded a total of 1.2084 million visitors and sales of 44.9065 million yuan, with various cultural and entertainment activities enhancing the holiday experience [2]
花式促销引客来 商文旅解锁新体验 消费市场热潮涌
He Nan Ri Bao· 2025-10-08 23:26
Group 1: Holiday Economic Performance - The retail and catering sectors in Henan province achieved a total sales of 30.99 billion yuan during the National Day and Mid-Autumn Festival holiday, marking a year-on-year increase of 2.8% [1] - Key catering enterprises in the province saw a sales increase of 14% year-on-year, with major business districts in cities like Zhengzhou and Xinxiang reporting double-digit growth in total revenue [1] - The province issued the fourth round of "Enjoy Henan" retail and catering consumption vouchers, which stimulated direct consumption exceeding 100 million yuan during the holiday [1] Group 2: Consumer Engagement and Promotions - Various promotional activities and services were implemented to attract consumers, such as the "Quality Consumption Journey" in Xuchang and themed decorations in Zhengzhou [2] - Major commercial complexes in Zhengzhou recorded over 6.6 million visitors and a total revenue of 7.03 billion yuan, reflecting year-on-year growth of 5.3% and 18.9% respectively [2] - The integration of cultural and tourism experiences significantly enhanced consumer engagement, with key monitored catering enterprises generating 45.03 million yuan in revenue, a 14% increase year-on-year [2] Group 3: Large-Scale Consumer Markets - The automotive market showed strong performance with events like the "Enjoy National Subsidy · Car Shine National Day" auto exhibition, featuring numerous models and promotional offers [3] - In regions like Hebi and Anyang, home appliance sales surged, with some popular digital and appliance products experiencing over 30% year-on-year sales growth [3] - The overall consumer market in Henan province demonstrated robust activity, with a notable increase in experiential and service-oriented consumption, indicating an ongoing optimization of consumption structure [3]
80余场促销活动,赛博主题嘉年华,这个假期拱墅很热闹
Sou Hu Cai Jing· 2025-10-08 01:52
Core Insights - The overall consumption market in Gongshu District remained stable during the National Day holiday in 2025, with 25 major commercial enterprises achieving a total sales revenue of approximately 8.15 billion yuan [1] - Significant sales growth was observed in large commodities such as automobiles and home appliances, driven by expiring replacement subsidies and new car purchase incentives [1] - The introduction of the fourth round of consumer electronics vouchers and promotional activities during the holiday contributed to a notable increase in sales, particularly for home appliances, which saw a year-on-year growth of 177% [1] Group 1: Sales Performance - Major shopping malls in Gongshu District launched over 80 themed promotional activities, effectively stimulating consumer engagement [3] - The Wulin business circle achieved a sales revenue of 3 billion yuan with a foot traffic of 5 million visitors during the holiday [3] - The Canal business circle reported a sales revenue of 2.1 billion yuan, reflecting a year-on-year growth of 6.6% [3] Group 2: Thematic Events and Activities - New Tian Di business circle integrated various festive elements to enhance nighttime consumption, attracting pet lovers through pet-friendly events [5] - The Daxing Canal Park created a "Cyber Season" theme carnival, combining industrial heritage with cutting-edge technology, featuring AI robot interactions and VR experiences [6] - The "潮聚武林CITYWALK" event in Wulin Road street aimed to create an engaging consumer experience through interactive activities, attracting over 600,000 visitors [5]
客流销售双增长!百联奥莱双节引爆国际消费新活力,黄陂加入“全球购物车”
Sou Hu Cai Jing· 2025-10-07 07:52
Core Insights - The article highlights the significant consumer activity and sales growth at the Panlongcheng Bailian Outlets during the National Day and Mid-Autumn Festival holidays, indicating a robust recovery in retail and tourism sectors [5][17]. Group 1: Consumer Activity - The Panlongcheng Bailian Outlets experienced a surge in foot traffic, with parking lots fully occupied and a notable presence of both local and international shoppers [1][10]. - Sales performance during the holiday period showed a year-on-year increase of 20%-30% for some stores, with a 15% increase reported by Adidas [5][7]. Group 2: Promotions and Discounts - The outlets launched significant promotional activities, including discounts of up to 50% and special offers like "3 items at 4.5 discount," which contributed to increased sales [5][7]. - Various promotional campaigns, such as "spend 818 yuan to enter a lottery for a 10,000 yuan voucher," attracted more customers, especially from outside Wuhan [10][17]. Group 3: International Consumer Attraction - The implementation of a tax refund policy for international shoppers has made the outlets a popular destination for tourists from various countries, with a total tax refund amounting to 1734 yuan processed during the holiday [9][10]. - Since July 1, the outlets have processed 53 tax refund transactions totaling 170,000 yuan, indicating a growing interest from international visitors [9][10]. Group 4: Experience and Activities - The outlets have transformed into a comprehensive experience space, hosting various cultural and entertainment events, such as music festivals and fashion shows, enhancing the shopping experience [16][17]. - The integration of shopping, leisure, and entertainment has positioned the outlets as a preferred destination for both shopping and family activities, contributing to a "micro-vacation" experience for visitors [16][17].
金秋六安出新彩 假日市场消费热
Sou Hu Cai Jing· 2025-10-06 12:44
Core Insights - The tourism market in Lu'an is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, driven by innovative tourism products and activities that cater to diverse consumer needs [1][2][3] Tourism Growth and Economic Impact - Lu'an received 4.09 million visitors and generated a total tourism revenue of 2.448 billion yuan during the first five days of the holiday, marking year-on-year increases of 12.43% and 19.47% respectively [2] - The "ticket root economy" initiative has effectively stimulated consumer spending, with high-speed train tickets and consumption vouchers acting as key drivers for tourism [8][10] New Tourism Products and Experiences - The introduction of various new tourism formats, such as "Camping+" and unique attractions like the "Youhu Cliff Cave Coffee," has successfully attracted younger demographics and families [3][5] - The "Youhu Cliff Cave Coffee" became a popular spot, receiving approximately 8,000 visitors and selling around 4,000 cups of tea and 500 camping barbecue sets during the holiday [3] Innovative Tourism Models - The "one product, one tour" model in Jinzhai County's West Tea Valley has redefined the tourism experience, combining tea garden visits with boat tours, leading to a 50% increase in local agritourism and tea sales [5] - The Spring Breeze Cultural Tourism Town in Huoshan County, developed with an investment of 6.08 billion yuan, integrates multiple elements of tourism, catering to various consumer segments [7] Night Tourism and Cultural Integration - Lu'an's night tourism initiatives have transformed traditional tourism patterns, with events like the "Night Tour" at Wanfo Lake featuring cultural performances and interactive experiences that enhance visitor engagement [14][15] - The integration of traditional culture with modern entertainment in commercial districts has revitalized local economies, with significant visitor turnout and revenue generation [13] Policy and Market Strategies - Lu'an's government has implemented policies such as ticket discounts and consumption vouchers totaling 3 million yuan to boost tourism and consumer spending [12] - The "transportation + tourism" model has successfully attracted visitors from surrounding cities, increasing their stay duration and overall spending [10]
商文旅深度融合 国庆假期广西消费市场活力迸发
Zhong Guo Xin Wen Wang· 2025-10-05 09:08
Group 1 - The core viewpoint of the article highlights the significant recovery and growth of the consumer market in Guangxi during the first four days of the National Day holiday in 2025, with a year-on-year sales increase of 11.3% among nearly 200 key retail and catering enterprises [1][3][4] Group 2 - To stimulate consumer spending, Guangxi has implemented measures such as distributing consumption vouchers and promoting trade-in policies, leading to substantial sales growth in automotive, petroleum products, and furniture categories compared to the same period last year [3] - As of October 4, 2025, the trade-in activities in Guangxi have driven new car sales exceeding 187,000 units, home appliance sales of 3.724 million units, 3C digital product sales of 1.77 million units, electric bicycle sales of 250,000 units, and home renovation sales of 438,000 units, resulting in a direct sales boost of over 41.9 billion yuan [3] - The integration of cultural and tourism services has enhanced service consumption and night economy, with a 58.5% increase in the number of visitors to Guangxi and a 38.6% rise in night-time consumption during the holiday [3] Group 3 - Guangxi has leveraged digital empowerment and innovative scenarios to activate all-channel consumption and foster the growth of new business formats, with online retail sales increasing by 10.2% during the holiday [4] - Notably, sales of electric vehicles, washing machines, and mobile phones saw remarkable year-on-year growth rates of 307.8%, 116.9%, and 116.9% respectively [4]
呼和浩特市回民区献上国庆中秋“商文旅大餐”
Nei Meng Gu Ri Bao· 2025-10-03 00:13
Group 1 - The core idea of the articles revolves around the integration of culture and tourism in the Huhehot city's Hui District, aiming to enhance the cultural tourism experience during the National Day and Mid-Autumn Festival holidays [1] - The district organized 58 cultural activities, including performances and community events, to enrich the cultural experience for citizens and tourists, emphasizing the importance of cultural heritage and national pride [1] - Five premium tourism routes were developed, focusing on scenic spots, popular check-in locations, cultural venues, and unique food streets, creating an immersive tourism experience for visitors [1] Group 2 - To benefit consumers, the Hui District launched the "Golden Autumn Shopping Festival" with a theme of "Enjoying Consumption," investing millions in subsidies to provide diverse and affordable shopping experiences [2] - The initiative aims to convert holiday traffic into lasting consumer engagement and economic growth, highlighting the collaboration between government, banks, and enterprises [2]
亳都有新象,这个新地标新在哪
He Nan Ri Bao· 2025-10-01 23:30
Core Insights - The opening of the Bo Du · New Image cultural commercial street in Zhengzhou has attracted over 100,000 visitors on its first day, indicating a strong consumer interest and revitalization of the local economy during the National Day and Mid-Autumn Festival holiday [2][4] - The project aims to integrate cultural heritage with modern commercial activities, creating a unique space that combines shopping, cultural experiences, and historical appreciation [3][5] Group 1: Project Overview - Bo Du · New Image is strategically located next to significant historical sites, including the Shang Dynasty city wall and the ancient Confucius Temple, enhancing its appeal as a cultural and commercial hub [3] - The project features a mix of flagship stores and local brands, with over 40% of the shops being first stores, positioning it as a source of new economic activity and trendsetting [3][4] Group 2: Consumer Engagement - The project has successfully attracted high consumer spending, with brands like Lanbach reporting sales in the top five nationally since opening, reflecting the strong purchasing power of consumers in Henan [4] - The focus on long-term cultural and commercial integration aims to create a sustainable ecosystem where each brand contributes to the cultural narrative of the area, enhancing consumer experiences [4][5] Group 3: Market Trends - There is a notable shift in consumer behavior in Henan towards immersive and personalized experiences, moving away from traditional shopping to more quality-driven consumption [5] - The local government is actively promoting the integration of commerce and culture, encouraging the development of first stores and innovative consumption scenarios to stimulate economic activity [5]