各大商圈、商业综合体、特色街区及夜经济专区人潮涌动。 赵丽丽 摄 春节期间，晋城掀起了一场覆盖服装、百货等热门品类的促消费热潮。新春大集暨网上年货节，三天时 间线上线下销售额近180万元。各县(市、区)重点商圈、品牌门店及夜经济专区联动发力，近40场特色 促销活动精彩纷呈，延长营业时间、引入文娱演绎，打造一站式消费场景。 春节团圆宴、亲友聚餐成为餐饮市场主流，多家餐饮企业上座率持续保持在95%以上。借力"太行山上 过大年"系列活动，在龙马湖推出美食配套，30个美食摊位累计销售额超28万元，有效拉动了餐饮消 费。 中新网晋城2月24日电 (杨佩佩 赵丽丽)2026年春节期间，山西晋城消费市场呈现出一派供需两旺、活力 迸发的景象。全市各大商圈、商业综合体、特色街区及夜经济专区人潮涌动，传统年味与时尚潮流交 织，消费潜能持续释放，奏响全年消费市场"开门红"的序曲。 山西晋城 2026年春 节期间，山西晋城消费市场呈现出一派供需两旺、活力迸发的景象。 张乐 摄 2026年消费品以旧换新政策在春节期间持续发力。晋城紧抓节日契机，通过加大政策解读和宣传力度， 鼓励商贸流通企业持续开展汽车、家电、数码产品及智能产品等展销活 ...

昆明老街商圈人头攒动。 同德昆明广场年味拉满。记者王俊星摄 从各大商圈消费新场景、新业态持续上新，到有奖发票掀起"主动开票、扫码抽奖"全民热潮，再到政企 联动"真金白银"激发节日消费活力……这个春节假期，昆明紧扣"我在云南过大年·乐购新春"活动主 线，全面启动"购在中国·乐购春城"2026新春消费季活动，消费市场年味浓郁、活力迸发，呈现"商品提 质、服务扩容、场景焕新"的良好态势。数据显示，春节假期，全市重点监测样本企业商品销售额同比 增长5%，实现新春消费"开门红"。 政企联动 激发消费活力 春节期间，昆明市商务系统强化政策引领、市场主导，统筹各方资源推出一系列促消费举措。以旧换 新、消费券、有奖发票、企业让利等多重福利，点燃市民消费热情，推动消费市场持续升温。 盘龙区同德广场启动"以梦为马"艺术展及"马上贺岁 非遗迎新春"活动，营造浓厚的文化氛围；西山区 融创滇池后海、好悦天地、云纺文创园等商圈齐发力，推出非遗打铁花、主题巡游、文化演艺等多元玩 法，提供"时尚+文化"消费场景；官渡区万象城、王府井奥莱等商圈春节"不打烊"，官渡古镇、福保半 岛启动"滇味聚官渡"等特色活动，持续激发假日经济活力；五华区南强街 ...

奥特莱斯已从传统的尾货卖场转型为集购物、休闲、亲子娱乐与微度假于一体的综合性商文旅目的地。 这个春节，杨亚楠的表姐一家在上海游玩了几日。在杨亚楠的建议下，迪士尼的两日行程放在最后，游玩过乐园后，杨亚楠又带表姐一家去逛了附近的比斯 特购物村，"玩了吃了逛了买了，满载而归。" 换而言之，近郊奥特莱斯解决了性价比和高品质的对立，实现了都市便捷与郊区环境之间的平衡，"吃喝玩乐购"一站式的模式解决了许多家庭的需求，成了 "近郊旅行目的地"。一些常去奥莱的消费者向记者表示，如今线下购物的意义不再是单纯购物，去奥莱更多的是"逛"与"玩"。 只要不出门旅行，杨亚楠几乎在节日假期都会安排一天带上一家老小去奥特莱斯（下称"奥莱"）购物，这个春节也不例外。 同杨亚楠一样的人不在少数。近几年，每逢春节、元旦、国庆等节假日，全国各大奥莱都会迎来消费峰值，停车场排起长龙、热门店铺限流、收银台前排起 长队成为常态。 相关数据显示，奥莱已经成为商业零售领域的重要增长极之一。据中国商业联合会奥特莱斯分会统计，2024年7月至2025年6月间，全国205个品质化奥特莱 斯项目实现销售额1800亿元，同比增长8.9%，客流量近9亿人次，同比增幅达 ...

扬子晚报网2月24日讯(通讯员时雯王斐记者姜天圣)2026年春节假期，镇江文旅市场红红火火。省智慧文旅平台数据显示，9天假期全市纳入监测的文旅场 所接待游客总量、游客消费金额较去年8天假期分别增长26.75%和26.07%，日均分别增长12.67%和12.06%。假日期间，镇江市文旅市场的繁荣景象吸引央 媒多次聚焦报道。 现场 产品供给丰富，文旅活动魅力十足 全市紧扣"马年新春"主题，策划推出234项春节文化惠民活动和近百项文旅活动，景区、乡村、文博场馆各展所长、错位协同，活动吸引力与感染力持续 提升。一是景区活动特色鲜明。三山、茅山、西津渡等景区联动发力，推出"擂鼓燃动金山"沉浸式演艺、滑翔伞低空飞行、幻境VR大空间、MR黑科 技"穿越乾坤"等全新项目，假日九天，"三山"景区、西津渡历史文化街区接待游客约50万人次，按可比口径日均分别达去年同期的119.91%、158.02%；宝 华山国家森林公园接待游客14万人次，按可比口径日均达去年同期的168.17%。二是乡村旅游持续走旺。世业洲"骐骥世业马力加满"新春活动日均吸引游 客近2万人次。丹徒宝堰村、句容唐陵村等乡村旅游重点村，推出农趣采摘、非遗体验等乡野年 ...

昆明老街商圈人头攒动。 从各大商圈消费新场景、新业态持续上新，到有奖发票掀起"主动开票、扫码抽奖"全民热潮，再到政企 联动"真金白银"激发节日消费活力……这个春节假期，昆明紧扣"我在云南过大年·乐购新春"活动主 线，全面启动"购在中国·乐购春城"2026新春消费季活动，消费市场年味浓郁、活力迸发，呈现"商品提 质、服务扩容、场景焕新"的良好态势。数据显示，春节假期，全市重点监测样本企业商品销售额同比 增长5%，实现新春消费"开门红"。 政企联动 激发消费活力 春节期间，昆明市商务系统强化政策引领、市场主导，统筹各方资源推出一系列促消费举措。以旧换 新、消费券、有奖发票、企业让利等多重福利，点燃市民消费热情，推动消费市场持续升温。 聚焦汽车、家电、数码等以旧换新品类，全市组织零售企业、品牌供应商、电商平台等，在以旧换新补 贴基础上，叠加家电补贴、数码优惠、折扣满减等多重福利，以政府补贴与商家让利，让群众在辞旧迎 新中尽享实惠。各县(市)区组织重点零售企业全面承接"国补"政策"春节不打烊"，叠加企业促销与春节 礼赠活动，强力拉动智能家居与数码产品消费；联动重点车企开展"春节购车季·幸福不打烊"等活动， 提供无缝衔 ...

Core Viewpoint - The article highlights the vibrant and festive atmosphere in Shijiazhuang during the Spring Festival, showcasing a blend of traditional customs and modern consumer experiences, driven by policy incentives and market vitality [4][8]. Group 1: Festival Activities - Shijiazhuang's Bayli Temple Walking Street hosted various activities during the Spring Festival, including intangible cultural heritage displays, Hanfu parades, and folk performances [3]. - The "Zhi Yin Qi Miao (Temple) Fair" at the Zhi Yin 1953 industrial park featured traditional drum performances and lion dances, attracting significant public interest and participation [5][6]. Group 2: Consumer Experience - The extended nine-day holiday for the Spring Festival has enhanced consumer experiences, merging traditional customs with modern trends in food, entertainment, and fashion [4]. - New stores and innovative experiences in the Bayli Temple Walking Street attracted many young consumers, reflecting a shift towards a more dynamic and engaging holiday shopping experience [7]. Group 3: Policy Incentives - Shijiazhuang launched a prize invoice program as part of a national initiative, with a total prize pool of 260 million yuan, encouraging consumers to request invoices and participate in the lottery [9][10]. - The "old for new" policy during the Spring Festival provided discounts on various consumer goods, including automobiles and electronics, enhancing consumer spending and satisfaction [10].

"有奖发票+消费券"燃动全城 真金白银的补贴，是点燃节日消费活力的最强引擎。春节期间，市商务局积极统筹全市各大商圈餐饮、 住宿、零售等企业，指导企业做好"美食美宿美物"、电商等彩云消费券的报名核销，并加大"印度洋海 鲜节"消费券投放力度，将政策红利精准送到市民手中。其中，阳宗海风景名胜区发放60万元"马上有 礼，惠游明湖"消费券；滇池度假区持续发放"滇味悦餐券"，带动效应明显，有效激发了区域消费活 力。 万马奔腾迎新春，春城无处不飞花。春节期间，昆明市商务系统紧扣省商务厅"我在云南过大年·乐购新 春"部署要求，全面启动"购在中国·乐购春城"2026新春消费季活动，以政策为引、文化为魂、民生为 本，推动消费市场持续升温，迎来丙午马年新春消费强劲"开门红"，用持续攀升的消费热度彰显春城经 济的韧性与活力。 政策叠加释红利 大年初一至初三，街区演艺迎来集中爆发。其中，五华区南强街巷与景星花街推出彝族傩戏、打铁花及 国乐表演，南亚风情街"万象南洋·跃马迎春"带来异域风情互动；西山区融创滇池后海开启全天候演 艺，彩门舞狮与灯龙出海巡游人气高涨，云纺文创园联动省博物馆推出文化特展；盘龙区同德广场与瑞 鼎城接力上演安塞腰鼓 ...

Core Viewpoint - The recent recruitment by Mixue Ice City for positions related to the "Theme Park Project" suggests a significant expansion into the theme park industry, indicating a strategic shift beyond its traditional beverage and food offerings [2][4]. Group 1: Recruitment and Job Roles - Mixue Ice City has launched a series of job openings related to the "Theme Park Project," including roles such as park performance coordinator, content writer, project engineering manager, and product coordinator, with monthly salaries ranging from 10,000 to 24,000 yuan [2][3]. - The job roles will focus on the overall design of the theme park, building a complete narrative around the "Snow King" IP, and creating immersive experiences through various attractions and interactive elements [2][3]. - Candidates are required to have over five years of scriptwriting experience and familiarity with the performance logic of renowned theme parks like Disney and Universal Studios [2][3]. Group 2: Company Background and Expansion - Mixue Ice City, which primarily offers fruit drinks, tea, ice cream, and coffee, went public on the Hong Kong Stock Exchange last year and has been diversifying its business into breakfast and beer [4]. - The company has invested 297 million yuan to acquire a 53% stake in Fulu Family, marking its entry into the fresh beer market [4]. - The "Snow King" character, a personified image of Mixue Ice City, has gained popularity, with the animated series "Snow King Arrives" achieving over two million views on Bilibili [4]. Group 3: Intellectual Property Development - Mixue Ice City has registered several trademarks related to the "Snow King" series, covering categories such as food and beverage, education, and entertainment [5]. - The company has established "Snow King Love Animation Culture (Beijing) Co., Ltd." to manage the content operation, intellectual property protection, and commercialization of the "Snow King" IP [4][5]. Group 4: Financial Performance - In the first half of 2025, Mixue Group reported revenues of 14.87 billion yuan, a year-on-year increase of 39.3%, with a gross profit of 4.71 billion yuan, up 38.3%, and a net profit of 2.72 billion yuan, reflecting a growth of 44.1% [7].

Core Viewpoint - The article discusses the recent recruitment by Mixue Ice City for positions related to a theme park project, indicating a strategic expansion into the entertainment sector, leveraging its existing IP "Snow King" [3][4][7]. Group 1: Recruitment and Job Roles - Mixue Ice City has launched a series of job openings related to the "Paradise Project," including roles such as park performance coordinator, content writer, project engineering manager, and surrounding product coordinator, with salaries ranging from 10,000 to 24,000 yuan per month [4][5]. - The job roles will focus on the overall design of the theme park, creating a complete narrative around the "Snow King" IP, and ensuring an immersive experience for visitors through various interactive elements [4][5]. Group 2: Company Background and Expansion - Mixue Ice City, which specializes in fruit drinks, tea, ice cream, and coffee, went public on the Hong Kong Stock Exchange in March last year, under the name "Mixue Group" [7]. - The company has diversified its offerings, including breakfast and beer, and recently invested 297 million yuan to acquire a 53% stake in Fulu Family, entering the fresh beer market [7]. Group 3: IP Development and Cultural Integration - The company has established "Snow King Animation (Beijing) Co., Ltd." to manage the content operation and commercialization of the "Snow King" IP, which has already gained significant attention through its animated series [8]. - The recent proposal from the Henan Provincial Department of Culture and Tourism mentions Mixue Ice City as a key player in promoting cultural and tourism integration, supporting high-profile cultural events and new consumption scenarios [10]. Group 4: Financial Performance - Mixue Group reported a revenue of 14.87 billion yuan for the first half of 2025, representing a year-on-year growth of 39.3%, with a gross profit of 4.71 billion yuan and a net profit of 2.72 billion yuan, reflecting increases of 38.3% and 44.1% respectively [10].

Core Viewpoint - The "Spring Festival Activities" in Kunming aim to integrate cultural tourism, consumer benefits, and urban landscape, showcasing the city's unique charm and creating a festive atmosphere for the upcoming Year of the Horse [1] Group 1: Cultural and Tourism Activities - The theme "God Steed Spring Arrives, Kunming Celebrates Flower Year" will drive various activities during the Spring Festival, including interactive experiences at the Dounan Flower Market and scenic spots offering "flower map" check-in activities [2] - Over 200 activities will be organized, including cultural performances, folk fairs, and sports events, allowing visitors to experience cultural charm and local flavors [2] - Customized three-day experience routes will be offered, inviting tourists to enjoy various scenic spots and local festivities, such as hot spring experiences and traditional celebrations [2][3] Group 2: Consumer Promotion Initiatives - The Kunming Municipal Bureau of Commerce announced 53 special promotional activities to stimulate consumer spending during the Spring Festival, creating a comprehensive consumption feast [4] - Key shopping centers and supermarkets will provide discounts and special offers, including consumption vouchers and group purchase discounts to enhance consumer engagement [4] - Nighttime consumption and cultural integration will be emphasized, with extended operating hours and themed performances in popular districts [4] Group 3: Urban Landscape and Floral Displays - The Kunming Municipal Bureau of Landscape and Greening will enhance the city's spring scenery by creating over 100 floral displays and 30 flower streets, including a significant floral sculpture in the central square [5] - Various traditional parks will host spring flower events, showcasing a variety of blossoms and enhancing the festive atmosphere [6] Group 4: Interactive Events and Local Culture - The launch of the local film "Cuihu" coincided with the event, promoting Kunming's cultural tourism and inviting audiences to experience the city's charm [7] - Calligraphy activities and a "God of Wealth" parade were organized to enrich the festive spirit, with local athletes promoting classic flower viewing routes and unique coffee spots [7]