Core Viewpoint - Maintaining an online pricing system is crucial for safeguarding brand value, channel profits, and market order, and a systematic approach to e-commerce price control is essential [1] Group 1: Key Tools for E-commerce Price Control - Tool 1: Intellectual Property Complaints - A precise legal strike targeting unauthorized sales through trademark, copyright, and patent complaints, which can lead to severe penalties for violators [3] - Tool 2: Comprehensive Online Monitoring System - Utilizes AI and big data for 24/7 scanning of e-commerce platforms to identify pricing issues and trace unauthorized distributors [6] - Tool 3: Channel Segmentation and Traceability Management - Directly addresses the root cause of price chaos by implementing strict online sales agreements with distributors and utilizing product traceability measures [8] Group 2: Enforcement and Compliance Measures - Tool 4: Counterfeit Identification and Purchase Complaints - A rigorous method for dealing with persistent low-price counterfeit sellers through notarized purchases and authoritative counterfeit reports [12] - Tool 5: Official Price Control Tools - Leverages e-commerce platforms' built-in pricing control features to set minimum prices and restrict low-priced listings effectively [14] Group 3: Integrated Strategy - The five tools should work in synergy: monitoring systems identify targets, channel management and negotiation serve as initial measures, followed by intellectual property complaints and platform control tools for non-compliance, and counterfeit identification as a last resort for persistent offenders [14]