如今，电商平台已成为品牌产品销售的重要战场，但部分商家为抢占市场、提升销量，擅自低价销售品 牌产品，不仅打乱了品牌既定的价格体系，还引发恶性竞争，损害品牌与消费者的双重利益。对品牌方 而言，做好电商低价销售的控价工作刻不容缓。本文将详细介绍电商低价控价的具体方法，并阐述控价 带来的多重好处，为品牌方提供切实可行的参考。 对于中小型品牌或缺乏专业控价团队的品牌方而言，委托第三方控价机构是高效的选择。第三方控价机 构拥有专业的价格监测系统，能实时追踪全网电商平台的产品价格，快速发现低价违规信息，相比品牌 方内部团队，其监测范围更广、响应速度更快，可及时捕捉小众电商平台或个人店铺的低价销售行为。 同时，第三方控价机构熟悉各电商平台的规则与投诉流程，能快速准备合规的投诉材料，提高投诉成功 率。某家电品牌此前自行开展电商控价，投诉成功率仅为 40%，委托第三方控价机构后，投诉成功率 提升至 75% 以上。此外，第三方控价机构还能为品牌方提供定制化的控价方案，从经销商管理、平台 投诉到长期价格体系维护，提供全链条服务，帮助品牌方省心、高效地解决电商低价销售问题。 一、电商低价销售，多维度控价方法来破解 （一）完善内部合作 ...

投诉策略的第一步是清晰界定目标，针对不同侵权行为划分管控优先级：对于恶意低价销售行为，因直接冲击价格体系、损害 渠道利益，需优先通过知识产权投诉快速阻断传播，避免影响扩散；对于跨区域窜货行为，需结合渠道溯源技术（如产品编码 追踪）与经销合同约束，既要制止当下窜货，更要从源头规范渠道；对于假冒伪劣行为，因涉及品牌声誉与消费者安全，需同 步启动平台投诉与法律诉讼，严厉打击侵权源头，形成震慑效应。 2. 搭建三级证据链，确保合规可追溯 一、体系化构建：品牌分层投诉策略的完整路径 制定投诉策略需围绕 "精准打击、长效管控" 核心目标，分三步搭建体系化方案，确保每一步都紧扣需求、层层递进： 1. 明确核心目标，设定差异化管控优先级 在市场竞争日益复杂的当下，品牌面临的直接乱价、跨区域窜货、假冒伪劣等侵权问题愈发多样。想要高效遏制侵权行为、维 护自身权益，品牌方需构建从目标设定到执行落地的分层投诉策略，明确有效投诉的核心标准，同时精准识别不同类型侵权行 为，才能实现从 "被动应对" 到 "主动管控" 的转变。 一份有效的投诉并非 "提交即可"，需同时满足法律合规、证据完整、响应及时三大要件，才能提升通过率、加快处理效率： ...

Core Viewpoint - Pinduoduo has rapidly gained popularity among consumers due to its unique group-buying model and affordable pricing strategy, but the proliferation of low-price stores has become a significant issue for brand owners and market regulators [1] Group 1: Managing Low-Price Links on Pinduoduo - Brand owners can utilize their intellectual property rights to file complaints against low-price stores on Pinduoduo, including trademark, patent, and copyright infringements [4] - In addition to intellectual property complaints, brand owners can directly report low-price behaviors to Pinduoduo, requiring a clear understanding of market prices to identify unreasonable low prices [5] - Establishing a price monitoring system allows brand owners to detect and address low-price store links in real-time, enabling prompt responses such as complaints or communication with distributors [6] - Strengthening communication and cooperation with Pinduoduo can help brand owners share market information and price dynamics, gaining more support from the platform [7] Group 2: Pinduoduo's Punishments for Low-Price Stores - Pinduoduo conducts strict reviews of reported low-price store links, and once confirmed, will immediately remove the violating links to prevent further market disruption [8] - In addition to link removal, Pinduoduo will impose point deductions on violating stores, which can lead to reduced visibility, restrictions on participation in activities, or even store closure [10] - Serious violations may result in fines or compensation requirements for the offending stores, with fines based on the severity of the violation [11] - Pinduoduo may publicly expose violating stores through announcements and social media to raise consumer awareness and deter similar incidents [12] Group 3: Common Price Control Methods Used by E-commerce Platforms - E-commerce platforms often collaborate with brand owners to set official guide prices or price ranges, which merchants must adhere to [13] - Strict review and regulation of promotional activities are conducted by e-commerce platforms, requiring merchants to submit promotional plans in advance [14] - E-commerce platforms utilize robust data analysis capabilities to monitor prices in real-time and trigger alerts for abnormal price fluctuations [15] - Third-party price control service providers may be engaged by e-commerce platforms to enhance market price management and protect brand image [16] Group 4: Brand Control Model - The brand control model involves confirming needs with brands, developing tailored control plans, and signing cooperation agreements with rights protection companies, which provide comprehensive rights protection services without costs to the brand [18]

Core Viewpoint - Maintaining an online pricing system is crucial for safeguarding brand value, channel profits, and market order, and a systematic approach to e-commerce price control is essential [1] Group 1: Key Tools for E-commerce Price Control - Tool 1: Intellectual Property Complaints - A precise legal strike targeting unauthorized sales through trademark, copyright, and patent complaints, which can lead to severe penalties for violators [3] - Tool 2: Comprehensive Online Monitoring System - Utilizes AI and big data for 24/7 scanning of e-commerce platforms to identify pricing issues and trace unauthorized distributors [6] - Tool 3: Channel Segmentation and Traceability Management - Directly addresses the root cause of price chaos by implementing strict online sales agreements with distributors and utilizing product traceability measures [8] Group 2: Enforcement and Compliance Measures - Tool 4: Counterfeit Identification and Purchase Complaints - A rigorous method for dealing with persistent low-price counterfeit sellers through notarized purchases and authoritative counterfeit reports [12] - Tool 5: Official Price Control Tools - Leverages e-commerce platforms' built-in pricing control features to set minimum prices and restrict low-priced listings effectively [14] Group 3: Integrated Strategy - The five tools should work in synergy: monitoring systems identify targets, channel management and negotiation serve as initial measures, followed by intellectual property complaints and platform control tools for non-compliance, and counterfeit identification as a last resort for persistent offenders [14]

Core Viewpoint - The article emphasizes that managing pricing issues, particularly in e-commerce, requires a structured approach involving intellectual property protection, platform rules, and consumer education to effectively combat price disruption and maintain brand integrity [1][3]. Group 1: Intellectual Property Protection - The first step in addressing pricing issues is to utilize intellectual property as a tool. Brands should first verify if their intellectual property rights, such as trademarks or patents, are being infringed upon before taking action [1]. - If infringement is confirmed, brands can file complaints through e-commerce platforms' intellectual property protection systems, which typically respond within 48 hours to remove infringing listings [1]. - A complete evidence chain is crucial, including product comparison images and proof of authorization, to support claims against infringers [1]. Group 2: Platform Rules and Channel Control - The second step involves leveraging platform rules and internal channel management. Brands can apply to join official price control systems on platforms like Tmall and Pinduoduo to monitor pricing effectively [3]. - Agreements with distributors should clearly state minimum pricing policies, with penalties for violations, such as withholding commissions or revoking authorization [3]. - Regular monitoring of online prices using web scraping tools is recommended, with a structured warning system for non-compliant sellers [3]. Group 3: Long-term Strategies - The third step focuses on long-term strategies to eliminate the profit motive behind price disruption. Brands can implement services that allow consumers to verify product authenticity through QR codes, thereby exposing counterfeit and low-priced goods [3]. - Regularly educating consumers about the risks of purchasing from low-priced sellers through social media can help build awareness [3]. - Technological solutions, such as blockchain for product traceability, can further deter price disruption by making it difficult for infringers to exploit loopholes [3]. Summary - Effective price management is not merely reactive but requires proactive measures across intellectual property enforcement, platform engagement, and consumer education to ensure brand value and profitability remain stable [3].

Core Viewpoint - The rise of e-commerce presents both opportunities and challenges for brands, particularly due to unauthorized low-price sales that harm profit margins and brand image. Third-party price control companies in Hangzhou are emerging as effective solutions to these challenges [1]. Group 1: Advantages of Third-Party Price Control Companies - Many price control companies in Hangzhou have developed advanced price monitoring software, enabling real-time tracking across major e-commerce platforms like Taobao, JD.com, and Pinduoduo. For instance, Hangzhou Likong Network Technology's software can search in milliseconds and monitor price anomalies effectively [3]. - These companies have extensive experience in the price control sector, having served numerous well-known domestic and international brands, allowing them to create tailored solutions based on industry and brand characteristics [3]. Group 2: Multi-Dimensional Price Control Strategies - Price monitoring and early warning systems are employed to track product prices continuously. If prices fall below the brand's minimum set price, immediate alerts are sent to the brand. For example, Hangzhou Huwi E-commerce utilizes data collection systems for timely monitoring [4]. - Infringement complaint handling involves addressing unauthorized sellers through intellectual property claims, such as trademark and copyright infringement. Companies like Hangzhou Kewi Intellectual Property Services communicate with merchants before filing complaints to explore potential cooperation [4]. - Channel control and coordination are crucial for identifying and penalizing unauthorized sellers, thereby preventing gray market activities. This includes assisting brands in integrating capable unauthorized stores to enhance brand penetration and authorized distribution [6]. Group 3: Legal Support and Protection - Most third-party price control companies in Hangzhou collaborate with professional law firms to provide robust legal support for brand protection. In cases of persistent unauthorized low-price sellers, legal actions such as sending warning letters or initiating lawsuits can be taken to halt infringement and seek compensation [7]. Group 4: Choosing the Right Third-Party Price Control Company - Evaluating a company's strength and experience is essential. Factors include the company's establishment duration, the number of brands served, and the diversity of industries covered. Companies with a long history and extensive brand service, like Hangzhou Baibo E-commerce, are often more adept at handling complex pricing issues [8]. - Understanding the technological capabilities and monitoring abilities of the company is critical. Inquiries should focus on the functionality of monitoring software, including multi-platform capabilities and accuracy in identifying price fluctuations and infringement [9]. - Customer reviews and reputation should be assessed through online searches and industry forums. A strong reputation indicates the company's effectiveness in service quality and price control outcomes [9].

Core Insights - Price control companies implement various methods to manage and control product pricing, focusing on identifying price anomalies and violations, collecting evidence, and taking legal actions if necessary [1][2] Group 1: Price Control Process - Price control companies identify price anomalies and violations, collecting evidence such as price screenshots, transaction records, and product information [1] - Communication with non-compliant sellers may lead to voluntary price adjustments, while uncooperative sellers face formal complaints to e-commerce platforms [1] - Legal actions, including civil lawsuits and reporting to relevant authorities, are taken against severe violations to protect brand rights and market order [1] Group 2: Key Functions of Price Control Companies - Data monitoring tools are utilized for real-time tracking of product prices to detect low-price irregularities [2] - Channel management ensures products are sold through legitimate channels, preventing issues like gray market sales [2] - Actions such as warnings and penalties are enforced against identified low-price violations to maintain market price stability [2] - Intellectual property protection efforts are made to combat counterfeit products and uphold brand image [2] - Regular data analysis reports are provided to assist companies in decision-making and optimizing pricing strategies [2] - Training services are offered to enhance price compliance awareness among channel members and improve communication [2]