Core Insights - New brands face challenges in achieving growth due to market maturity and increased competition, necessitating a shift from short-term sales goals to long-term brand building [3][5][30] - The "Tmall Thousand Star Plan" provides a comprehensive framework for new brands to address operational pain points and identify growth opportunities [3][30] Group 1: Brand Strategy - New brands must focus on building "long-term brand memory" rather than just short-term sales, emphasizing consumer mindset development [5][30] - The success of brands like Junxiaobai and Befe illustrates the importance of precise market positioning and leveraging data insights for product development and marketing strategies [9][19][30] - The "China Online Consumption Brand Index" (CBI) offers a systematic approach to evaluate new brands based on growth potential, user engagement, and brand loyalty [6][12] Group 2: Market Dynamics - New brands are navigating a complex landscape where they must balance innovation in mature categories with the high costs of user education in emerging segments [3][9] - The need for brands to avoid blind competition and instead focus on niche markets and differentiated offerings is critical for sustainable growth [24][27] - The shift from scale competition to mindset competition in the fast-moving consumer goods (FMCG) sector requires brands to adapt quickly to market trends and consumer behavior [27][30] Group 3: Operational Support - The Tmall platform provides tailored support for brands at different growth stages, facilitating their transition from initial exposure to sustained market presence [16][20] - Brands are encouraged to utilize data-driven decision-making tools to enhance their operational capabilities and refine their marketing strategies [10][19][30] - The collaboration between brands and platforms like Tmall is essential for transforming unique advantages into long-term growth [30]