这几天和某个学员聊天，说他们公司，已经成了一个人人表演的舞台。 参加一个会议，下面的人做好了方案，PPT 刚打开，结果老板进来第一句话就是："这个方案先别讨论 了，我已经想好了方向，你们围绕这个方向落地就行。" 全场沉默，没人说话，没人反驳。 换老板演示 PPT，全场都开始点头，即使有任何问题，也没人站起来提意见，因为"听老板的话"，已经 成了这家公司的第一生存法则。 他说那一刻才意识到：原来方案是不需要讨论的，我们只需要"帮老板自证英明"。 我之前以为"烂公司"是流程乱、制度差、加班多，但听他讲了之后才知道，原来真正的烂公司，是一边 腐烂，一边自我神化。 在这种烂环境中，你要是说实话，就会被视为"不懂大局观"；你要是稍微动点脑子，就会被评价为"情 商不高"——最吓人的是，所有人都知道这一切，但所有人都在装。 这种烂环境，反对的是一切清醒的人和事。 刚毕业入职的时候，我也像很多人一样，觉得"只要我够努力，就能升职加薪"。 后来才发现，努力反而是最不重要的那一个因素。 你问他们累不累？他们会说："习惯就好。" 因为他们早已放弃了抵抗，只保留了一个技能——察言观色： 他们从不表达真实意见，只说"组织想听的话"；他 ...

Core Insights - The dialogue between Zhou Hongyi, founder of 360 Group, and Zhou Yunjie, Chairman and CEO of Haier Group, highlights the evolving role of entrepreneurs in creating personal brands (IP) and the challenges they face in this new landscape [1][2] - Zhou Yunjie emphasizes the importance of integrating personal branding with corporate strategy and transformation, suggesting that the purpose of creating IP is not just for publicity but to enhance the overall business direction and user experience [1][2] Group 1 - Zhou Hongyi expresses frustration over the misconception that creating IP is merely about becoming an internet celebrity or engaging in live commerce, pointing out that entrepreneurs have historically engaged in public speaking and writing to build their brands [1] - Zhou Yunjie discusses his concept of an IP matrix, which encourages company executives to embrace the internet and utilize new storytelling methods to promote their brand and products [1][2] - Zhou Yunjie notes that while Haier has accumulated over 100 million followers through various IP initiatives, the information is often scattered, and he aims to connect these efforts to drive systemic change within the company [2] Group 2 - Zhou Yunjie believes that the integration of IP with corporate responsibilities allows for better communication of firsthand information from the market, which can inform product design, quality improvement, and user experience [2] - Zhou Hongyi agrees with Zhou Yunjie's perspective, stating that while the methods of creating IP have changed, the fundamental goal remains the same: to engage in dialogue with the public and users [2]