Group 1 - Starbucks is seeking breakthroughs through product innovation and operational reforms in response to ongoing sales weakness [1] - The company has launched a "Starting Five" testing program in select U.S. stores, featuring a sugar-free vanilla latte and a protein banana cold brew, with each drink containing at least 15 grams of protein [1] - Starbucks plans to reduce its menu variety by 30% to attract more customers and introduce new products, focusing on health-conscious offerings [1] Group 2 - The company is also testing a fresh-baking model, offering items like double chocolate cookies and larger, richer butter croissants made with the "Starting Five" process [1] - Starbucks is implementing process optimization to enhance service efficiency, introducing standardized operational modules to shorten customer wait times [2] - The dual strategy of "streamlining + innovation" has shown early signs of success, with a slight increase in stock price despite underperforming compared to the S&P 500 index this year [2]