Core Insights - The Chinese health supplement market is experiencing rapid growth, with vitamins and dietary supplements accounting for over 50% of the market share, projected to reach nearly 3000 billion yuan by 2028 [2][3] - Jamieson, a Canadian brand, has established a significant presence in China, with the market contributing 15% to its overall revenue and expected growth rates of 30% to 40% [2][3] - The shift in consumer health perspectives in China is driving market growth, moving from reactive to proactive health management [3] Market Overview - The vitamin and dietary supplement market in China has grown from 636 billion yuan in 2009 to an estimated 2323 billion yuan in 2024, making it the second-largest market globally after the United States [2][3] - The competitive landscape includes both domestic brands like汤臣倍健 and international brands like SWISSE, indicating a vibrant and competitive market environment [4][5] Consumer Trends - Mothers are identified as key decision-makers in health product purchases, influencing not only their own health choices but also those of their families [5] - The fastest-growing product categories include beauty, eye care, and heart health, reflecting evolving consumer demands [5] Competitive Dynamics - The market is characterized by intense competition, with the top five brands holding over 50% of the market share in oral vitamin supplements [4] - Companies are encouraged to focus on niche segments to effectively capture consumer interest and purchasing power [5]