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进博专访 | 30%~40%年增速!健美生押注中国:“妈妈们”掌家,保健需求从中国火到全球
Mei Ri Jing Ji Xin Wen· 2025-11-11 15:08
Core Insights - The Chinese health supplement market is experiencing rapid growth, with vitamins and dietary supplements accounting for over 50% of the market share, projected to reach nearly 3000 billion yuan by 2028 [2][3] - Jamieson, a Canadian brand, has established a significant presence in China, with the market contributing 15% to its overall revenue and expected growth rates of 30% to 40% [2][3] - The shift in consumer health perspectives in China is driving market growth, moving from reactive to proactive health management [3] Market Overview - The vitamin and dietary supplement market in China has grown from 636 billion yuan in 2009 to an estimated 2323 billion yuan in 2024, making it the second-largest market globally after the United States [2][3] - The competitive landscape includes both domestic brands like汤臣倍健 and international brands like SWISSE, indicating a vibrant and competitive market environment [4][5] Consumer Trends - Mothers are identified as key decision-makers in health product purchases, influencing not only their own health choices but also those of their families [5] - The fastest-growing product categories include beauty, eye care, and heart health, reflecting evolving consumer demands [5] Competitive Dynamics - The market is characterized by intense competition, with the top five brands holding over 50% of the market share in oral vitamin supplements [4] - Companies are encouraged to focus on niche segments to effectively capture consumer interest and purchasing power [5]
安徽太湖:打造功能膜产业高地 赋能高质量发展
Core Insights - The Anhui Anqing Taihu Economic Development Zone is focusing on the functional film materials industry, aiming to create a nationally influential "China Film Capital" by enhancing the industrial chain ecosystem, strengthening technological innovation, and attracting professional talent [1][2]. Group 1: Industrial Development - The functional film industry has formed a complete industrial chain from substrate preparation to functional coating and precision die-cutting, contributing 65.3% of the total industrial output value of the economic development zone with a production value of 3.348 billion yuan and a growth rate of 18.25% from January to August 2025 [1]. - Over 100 functional film enterprises are gathered in the region, with 40 enterprises above designated size, showcasing a local procurement rate exceeding 40%, indicating a vibrant internal circulation within the industry [1]. Group 2: Innovation and Technology - The region has seen two listed companies shine in the capital market, with two companies successfully listed on the New Third Board, marking a breakthrough in the number of listed companies in Taihu [2]. - There are seven national specialized and innovative "little giant" enterprises and 42 provincial specialized and innovative enterprises rooted in the area, with a technology achievement transformation rate of 65% [2]. Group 3: Talent Acquisition - The economic development zone offers a supportive environment for innovation and entrepreneurship, featuring 32,000 square meters of talent apartments, over 900 housing guarantees, and more than 5 million yuan in annual scientific innovation awards [3]. - The "Xihu Talent" program and "Talent Strong Enterprise" initiative are being actively promoted, attracting over 100 industry-leading talents and more than 2,000 high-skilled talents to the region [3]. Group 4: Sustainable Development - The region is committed to building a green manufacturing system, having established one national-level green factory and five provincial-level green factories, achieving comprehensive coverage of green transformation in key industries [4]. - In the intelligent workshop of Hongguan Optoelectronics, green manufacturing has become a reality, with energy consumption reduced by 20% and an annual saving of 1,000 tons of standard coal [4]. Group 5: Future Outlook - The Taihu Economic Development Zone aims to focus on the goal of "100 billion enterprises, 1 trillion industries," emphasizing emerging fields such as functional film new materials, electronic terminal displays, and metal products [5]. - The zone is transitioning from following to leading, from manufacturing to intelligent manufacturing, showcasing the excellence of Chinese manufacturing in the vast ocean of functional film materials [5].