Core Insights - The "618" shopping festival has seen a significant increase in consumer interest in food and beverage products, particularly in health-oriented categories, driven by various promotional initiatives from e-commerce platforms [1][2][4] Consumer Trends - 42.6% of consumers purchased food products, while 40.2% bought beverages during the "618" event, indicating a strong focus on these categories [2][3] - Nearly 40% of consumers view food and beverage products as tools for health management, with 56.6% using them for emotional regulation and 50.1% for energy replenishment [2][4] Health-Oriented Consumption - Health has become a key trend in food and beverage consumption, with 43.8% of consumers expressing greater concern for health and wellness [4][5] - 34.5% of consumers have increased their budget for health-oriented food products, while 48.1% are paying more attention to different types of healthy foods [4][5] Product Preferences - Consumers are increasingly favoring low-calorie, low-sugar, and low-fat products, with 52.5% preferring low-sugar and low-fat options [5][12] - Functional health foods and high-nutrition products are gaining traction, with 45.2% and 41.9% of consumers respectively choosing these options [5][12] E-commerce Dynamics - 66.3% of consumers trust the quality of health food products on JD Supermarket, and 85.4% are likely to purchase health-related items from this platform [7][14] - JD Supermarket's product variety and pricing advantages are recognized by 70.3% of consumers, positioning it as a leading choice for health food purchases [7][14] Weight Management Initiatives - The "Weight Management Year" initiative has led to 81.7% of consumers engaging in weight management activities, with 68.4% focusing on dietary adjustments [11][12] - Consumers are cautious about weight loss products, with 40.1% viewing them as supplementary tools rather than primary solutions [14][15] Market Outlook - The demand for health-oriented food and beverage products is driving a robust recovery in the consumer market, supported by e-commerce supply [14][15]