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蜀里健康,格力绽放!董明珠健康家成都1号店开业
Jing Ji Wang· 2025-10-22 08:05
Core Insights - The opening of the largest Dong Mingzhu Health Home store in Chengdu marks a significant step in integrating health and home appliance experiences, featuring over 1,000 square meters of interactive space designed for consumer engagement [1][4][8] - The store aims to enhance consumer experience by offering a variety of health-focused products and services, emphasizing the importance of health in family life [2][5][12] Group 1: Store Features and Offerings - The Chengdu store includes various experiential spaces such as a health living room, a washing and care balcony, and a smart kitchen, designed to create a comprehensive lifestyle experience for consumers [1][5] - New products showcased include a water purifier with a 99.9999% sterilization rate and a dual-system refrigerator that addresses common issues like odor mixing [6][9] - The store also features a public drinking water point to provide free healthy drinking water for outdoor workers, reflecting a commitment to community welfare [5] Group 2: Market Strategy and Consumer Engagement - Gree Electric's marketing strategy focuses on responding to consumer needs through online live broadcasts and interactive experiences, aiming to create a new market for healthy living [2][10] - The company plans to leverage its extensive service network in Sichuan and Tibet to enhance consumer shopping experiences during promotional events like "Double Eleven" [4] - The live streaming event led by Dong Mingzhu aimed to engage consumers directly, showcasing the benefits of Gree's health appliances and driving interest in the new store [10][12] Group 3: Corporate Vision and Commitment - Gree Electric emphasizes its commitment to health as a cornerstone of family happiness, promising to continue providing high-quality products and services to consumers in Chengdu [2][12] - The company aims to expand the "Health Home" concept nationwide, reinforcing its dedication to improving the quality of life through innovative technology [12]