Group 1 - USANA has appointed Wang Sheng as the President of USANA China and continues his role as Global Vice President, effective immediately, indicating the company's strong commitment to the Chinese market [1] - Wang Sheng has been with USANA since January 2022, holding key positions such as Vice President of Sales and General Manager of China, achieving significant career advancement in just three years [1] - Under Wang Sheng's leadership, the "Healthy Family" strategy was proposed and promoted, aligning the company's development with China's "Healthy China 2030" national strategy, creating a comprehensive development ecosystem [1] Group 2 - The "Healthy Family" strategy includes initiatives such as cultivating over 80,000 professional health consultants, launching the "Most Beautiful University" and "Family Class Plan," and conducting the "Healthy China Tour" across more than 200 cities, enhancing brand influence and market foundation [1] - Wang Sheng's dual role as President of China and Global Vice President signifies greater autonomy and resource coordination for the China region within the global framework, allowing for quicker market response and effective local insights translation into market actions [1]

此次任命被业界视为USANA扎根中国的进一步体现。王生先生同时担任中国区总裁与全球副总裁的双 重角色，意味着中国区在集团全球体系中将获得更大的自主决策权与资源协调能力。这旨在从根本上解 决外企中国市场常见的"权责不对等"问题，确保中国团队能够更敏捷地响应市场变化，将本土洞察高效 转化为市场行动。 面对中国健康消费市场从"吃保健品"向寻求"健康解决方案"的深刻转型，以及本土新兴势力的竞争， USANA此举明确传递出"中国第一"的核心战略导向。公司将持续加码对中国市场的资源投入，并将中 国市场视为驱动全球创新的战略引擎。未来，在王生先生的领导下，USANA中国将继续深化以"母婴健 康"、"体重管理"、"精准营养"为核心的赛道布局，并升级以"线上社群"与"线下社区"为核心的"双C"运 营模式，全方位赋能一线业务与品牌合作伙伴网络，坚定践行"品牌合作伙伴第一"的承诺。 分析指出，王生的晋升故事是外企在华发展轨迹的一个缩影。中国市场已进入"我需要什么，你能否提 供？"的深度互动阶段。USANA此次关键人事调整，正是以最务实的方式回应这一新阶段的需求：通过 赋予深谙本土市场的领导者更大权责，真正实现从"在中国销售"到"为 ...

Core Viewpoint - The recent Central Economic Work Conference emphasizes stability, innovation, reform, openness, and prioritizing people's livelihoods, which aligns with USANA's newly announced strategies at the 2026 National Leadership Summit, focusing on maternal and child health, digital transformation, and community engagement [1][3]. Group 1: Strategic Focus - USANA's President and CEO, Jim Brown, highlighted that the Chinese market is essential for USANA's global strategy, stating that stabilizing this market is crucial for the company's future [3]. - The company has implemented a "Healthy Family" strategy over the past three years, resulting in significant achievements, including the training of over 80,000 health consultants and outreach programs in over 200 cities [3][4]. - USANA plans to intensify its focus on the maternal and child health sector, launching a comprehensive action guide for families and expanding its professional health consultant team [5]. Group 2: Digital and Community Engagement - USANA is advancing its "Double C" strategy, integrating online and offline health services to enhance customer experience, with a focus on community health [4]. - The company aims to empower distributors with a "content central kitchen" to provide health education materials and tools for building engaged health communities [4]. Group 3: Product Quality and Innovation - USANA is committed to high product quality, investing over 15 million RMB in 2025 for automated production lines and a comprehensive quality management system [6]. - The company is actively seeking research center qualifications to develop products tailored to Chinese consumers, ensuring safety and efficacy [6]. Group 4: Partnerships and Sponsorships - USANA has secured a partnership with the National Sports Training Bureau, continuing to support athletes with quality products through 2030, reinforcing its commitment to excellence [7]. - The company emphasizes that its products, trusted by top athletes, are reliable choices for families seeking health solutions [7]. Group 5: Vision and Future Outlook - USANA's China General Manager, Wang Sheng, reiterated the company's vision of becoming the healthiest family globally, emphasizing collaboration with partners and families to achieve shared goals [8].