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USANA葆婴强化数字化与智造能力,夯实健康产业发展根基
Feng Huang Wang Cai Jing· 2025-12-18 16:31
近日,中央经济工作会议落下帷幕,大会定调"稳字当头、创新驱动、改革攻坚、开放升级、民生优先"。同期, USANA葆婴2026全国领导力峰会在京隆重举行,峰会以"乘势向上"为主题,正式发布六大升级,与中央工作经济 会议方针一脉相承。会议全面回顾了在"健康家庭"战略引领下取得的扎实成果,并正式发布了以深化母婴健康赛 道、升级"双C"运营模式、强化智能制造根基为核心的全新发展蓝图,彰显了公司深耕中国市场、服务亿万家庭 的坚定决心与清晰路径。 USANA总裁兼首席执行官吉姆.布朗(Jim.Brown)表示中国是USANA全球市场的压舱石 "中国市场对于USANA的发展而言,从来不是可选项,而是必选项。稳住中国市场就是稳住USANA的全球市场, 投资中国就是投资USANA的未来。"USANA总裁兼首席执行官吉姆.布朗(Jim.Brown)对2026年信心十足,"我对中 国市场的健康家庭战略充满信心,中国的管理团队是我见过最优秀、最勤奋、最忠实并且极具战略眼光和执行力 的团队,我向大家承诺:USANA总部对中国市场的支持:没有边界,没有天花板,没有上限。" 中国优生科学协会妇儿免疫分会主任委员王月丹教授指出母婴健康是国民 ...
GNC健安喜四度亮相进博会:以“本土化创新”深耕中国营养健康市场
Cai Jing Wang· 2025-11-12 05:51
Core Insights - GNC celebrates its 90th anniversary while emphasizing its commitment to the Chinese market at the China International Import Expo, showcasing its comprehensive nutrition solutions for all life stages [1] - The company has experienced significant growth, with a fivefold increase in both its exhibition scale and business in China [1] Product Strategy - GNC has shifted from a broad product approach to a more refined strategy, focusing on segmented scenarios and age-specific customization [2] - The company has developed a full lifecycle nutrition matrix, featuring seven core product categories, including comprehensive nutrition packs and specialized health products [2] - GNC's star product, the daily nutrition pack, has shown outstanding performance globally for three consecutive years due to its precise formulation [2] Innovation and Collaboration - A new nutrition pack series, developed by a Chinese research team, signifies GNC's transition towards deep precision supplementation and demand-based customization [3] - GNC has partnered with a European testing agency to establish high purity fish oil standards, promoting quality transparency in the fish oil category [3] - A strategic collaboration with JD Health aims to enhance the implementation of high purity fish oil standards and promote precise nutrition services [3] Competitive Strategy - GNC boasts over 1,500 SKUs globally, with its nutrition pack series capturing over 50% market share, serving as a cornerstone of its differentiation strategy [4] - The company has identified a second growth curve in high purity fish oil, projecting a 120% growth by 2025 [4] - GNC's goal is to become a leader in the cross-border health supplement industry, with a focus on the Chinese market as a core long-term development area [4][5] Supply Chain and Production - GNC employs a global supply chain strategy, sourcing raw materials worldwide while ensuring production efficiency through top-tier contract manufacturers [5] - The company maintains a commitment to producing cross-border products overseas to uphold global quality standards, while also developing domestically certified functional foods [5] - GNC's dual strategy of global supply chain integration and localized innovation is crucial for its ambition to rank among the top three in the rapidly growing Chinese dietary supplement market [5]
合生元重磅启动“孕婴童营养素养提升行动” 携手多方护航母婴健康未来
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 04:11
Core Viewpoint - The "Maternal and Infant Nutrition Literacy Improvement Action" has been launched to enhance the nutrition literacy of the maternal and infant population, which is crucial for individual health and the overall health of the nation [1][4]. Group 1: Action Overview - The initiative is part of the "National Nutrition Plan (2017-2030)" aiming to increase the awareness of nutrition knowledge among residents by 10% by 2030 compared to 2020 [1]. - The action focuses on the critical period of "the first 1000 days of life" and aims to integrate efforts from various stakeholders, including maternal and child health institutions and retail partners [4][12]. - The program will involve a series of year-round activities to promote nutrition literacy among children and families [4][12]. Group 2: Key Participants - The launch event featured prominent figures including Zhu Wenli, CEO Li Fengting of the company, and other executives from the organization [3][8]. - The collaboration includes over 500 maternal and child health institutions and aims to empower nearly 1000 professionals as "science ambassadors" to provide comprehensive services to families [12][13]. Group 3: Educational Initiatives - The company plans to conduct 3000 health education sessions called "Mom Classes" to enhance nutrition literacy among mothers [12]. - There will be 15 offline educational activities designed to make nutrition knowledge accessible and engaging for families [13]. - The initiative aims to create nearly 100 demonstration stores for promoting maternal and infant nutrition literacy [12]. Group 4: Future Outlook - The company will continue to adhere to its PPAE business model, focusing on high-quality products and innovative engagement strategies to improve the nutrition health levels of families [14].