Core Insights - GNC celebrates its 90th anniversary while emphasizing its commitment to the Chinese market at the China International Import Expo, showcasing its comprehensive nutrition solutions for all life stages [1] - The company has experienced significant growth, with a fivefold increase in both its exhibition scale and business in China [1] Product Strategy - GNC has shifted from a broad product approach to a more refined strategy, focusing on segmented scenarios and age-specific customization [2] - The company has developed a full lifecycle nutrition matrix, featuring seven core product categories, including comprehensive nutrition packs and specialized health products [2] - GNC's star product, the daily nutrition pack, has shown outstanding performance globally for three consecutive years due to its precise formulation [2] Innovation and Collaboration - A new nutrition pack series, developed by a Chinese research team, signifies GNC's transition towards deep precision supplementation and demand-based customization [3] - GNC has partnered with a European testing agency to establish high purity fish oil standards, promoting quality transparency in the fish oil category [3] - A strategic collaboration with JD Health aims to enhance the implementation of high purity fish oil standards and promote precise nutrition services [3] Competitive Strategy - GNC boasts over 1,500 SKUs globally, with its nutrition pack series capturing over 50% market share, serving as a cornerstone of its differentiation strategy [4] - The company has identified a second growth curve in high purity fish oil, projecting a 120% growth by 2025 [4] - GNC's goal is to become a leader in the cross-border health supplement industry, with a focus on the Chinese market as a core long-term development area [4][5] Supply Chain and Production - GNC employs a global supply chain strategy, sourcing raw materials worldwide while ensuring production efficiency through top-tier contract manufacturers [5] - The company maintains a commitment to producing cross-border products overseas to uphold global quality standards, while also developing domestically certified functional foods [5] - GNC's dual strategy of global supply chain integration and localized innovation is crucial for its ambition to rank among the top three in the rapidly growing Chinese dietary supplement market [5]

Core Viewpoint - The "Maternal and Infant Nutrition Literacy Improvement Action" has been launched to enhance the nutrition literacy of the maternal and infant population, which is crucial for individual health and the overall health of the nation [1][4]. Group 1: Action Overview - The initiative is part of the "National Nutrition Plan (2017-2030)" aiming to increase the awareness of nutrition knowledge among residents by 10% by 2030 compared to 2020 [1]. - The action focuses on the critical period of "the first 1000 days of life" and aims to integrate efforts from various stakeholders, including maternal and child health institutions and retail partners [4][12]. - The program will involve a series of year-round activities to promote nutrition literacy among children and families [4][12]. Group 2: Key Participants - The launch event featured prominent figures including Zhu Wenli, CEO Li Fengting of the company, and other executives from the organization [3][8]. - The collaboration includes over 500 maternal and child health institutions and aims to empower nearly 1000 professionals as "science ambassadors" to provide comprehensive services to families [12][13]. Group 3: Educational Initiatives - The company plans to conduct 3000 health education sessions called "Mom Classes" to enhance nutrition literacy among mothers [12]. - There will be 15 offline educational activities designed to make nutrition knowledge accessible and engaging for families [13]. - The initiative aims to create nearly 100 demonstration stores for promoting maternal and infant nutrition literacy [12]. Group 4: Future Outlook - The company will continue to adhere to its PPAE business model, focusing on high-quality products and innovative engagement strategies to improve the nutrition health levels of families [14].