Core Viewpoint - The "Maternal and Infant Nutrition Literacy Improvement Action" has been launched to enhance the nutrition literacy of the maternal and infant population, which is crucial for individual health and the overall health of the nation [1][4]. Group 1: Action Overview - The initiative is part of the "National Nutrition Plan (2017-2030)" aiming to increase the awareness of nutrition knowledge among residents by 10% by 2030 compared to 2020 [1]. - The action focuses on the critical period of "the first 1000 days of life" and aims to integrate efforts from various stakeholders, including maternal and child health institutions and retail partners [4][12]. - The program will involve a series of year-round activities to promote nutrition literacy among children and families [4][12]. Group 2: Key Participants - The launch event featured prominent figures including Zhu Wenli, CEO Li Fengting of the company, and other executives from the organization [3][8]. - The collaboration includes over 500 maternal and child health institutions and aims to empower nearly 1000 professionals as "science ambassadors" to provide comprehensive services to families [12][13]. Group 3: Educational Initiatives - The company plans to conduct 3000 health education sessions called "Mom Classes" to enhance nutrition literacy among mothers [12]. - There will be 15 offline educational activities designed to make nutrition knowledge accessible and engaging for families [13]. - The initiative aims to create nearly 100 demonstration stores for promoting maternal and infant nutrition literacy [12]. Group 4: Future Outlook - The company will continue to adhere to its PPAE business model, focusing on high-quality products and innovative engagement strategies to improve the nutrition health levels of families [14].