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“体重管理年”激活健康快餐赛道,赛百味“237能量碗”上市
Bei Ke Cai Jing· 2025-04-22 10:12
Group 1 - Subway has launched the "237 Energy Bowls" in over 700 stores nationwide, featuring six different options tailored to specific audiences and scenarios [1] - The "237 Energy Bowls" emphasize customization, with "2" representing two servings of quality protein, "3" representing three types of selected grains, and "7" representing seven fresh vegetables [1] - The bowls are categorized into three series: "Light Dinner" for low-calorie needs, "Hearty Meal" for office workers, and "Active Meal" for fitness enthusiasts [1] Group 2 - The protein options for the "237 Energy Bowls" include Egg Cubes, Black Pepper Beef, Grilled Beef, Teriyaki Chicken Strips, and Tuna, while grains include Oat Rice, Red Rice, and White Quinoa [2] - The bowls contain a base of 12 selected ingredients, with the possibility of adding up to 11 types of vegetables, including four specially roasted options [2] - The bowls are designed to be served warm, with proteins, grains, and four types of heatable vegetables heated before delivery, while fresh vegetables are prepared on-site [2] Group 3 - The National Health Commission has initiated a "Weight Management Year" campaign, emphasizing healthy weight as a core indicator of public health [3] - The Beijing Culinary Association has called for restaurants to promote healthy dining and develop nutritious menu options in line with this campaign [3] - The industry is witnessing a shift towards health-conscious fast food, driven by policy support and evolving consumer awareness [3]