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第一医药:第一医药“氛子药局”落子上海衡复风貌区
Zheng Quan Ri Bao· 2026-02-11 13:11
Core Viewpoint - The company is responding to the call from the Ministry of Commerce and other departments to promote high-quality development in the pharmaceutical retail industry by transforming its brand from "pharmaceutical sales" to "health services" [2] Group 1: Company Initiatives - The company has launched "氛子药局," a health space designed by a youth team, located in Shanghai's Hengfu historical area [2] - This new concept integrates health tea drinks, social interactions, and a cosmetics laboratory, aiming to create a multi-functional health space [2] - The initiative seeks to cater to the health consumption and emotional value needs of the younger generation, particularly the urban Z generation [2] Group 2: Market Positioning - The company aims to break the traditional stereotype of pharmacies and enhance the health service experience [2] - By aligning the professional heritage of the brand with contemporary health demands, the company intends to inject lasting vitality into its brand [2]