（文章来源：证券日报） 证券日报网讯 2月11日，第一医药在互动平台回答投资者提问时表示，为响应商务部等9部门《关于促 进药品零售行业高质量发展的意见》丰富健康服务、提升健康服务体验号召，回应上海市扩大服务消费 倡议，打破传统药店刻板印象、贴合年轻人主动健康消费与情绪价值需求，第一医药"氛子药局"由青年 团队主导设计，落子上海衡复风貌区，打造融合健康茶饮、微醺社交、药妆实验室等多个场景的复合型 健康空间，重构人货场，力求实现品牌从"药品销售"向"健康服务"的转型升级，为都市Z世代带来全新 健康消费体验，让老字号的专业底蕴与当代健康需求同频共振，为品牌注入持久活力。 ...

Core Viewpoint - The article discusses the innovative transformation of traditional pharmacies into lifestyle and health-oriented spaces, exemplified by "Fenzi Pharmacy," which integrates health, beauty, and lifestyle elements to attract a younger demographic [2][3][21]. Group 1: Transformation of Pharmacy Concept - "Fenzi Pharmacy" redefines the traditional pharmacy model by creating a mixed space that combines health, beauty, and lifestyle, appealing to urban health-conscious consumers, particularly the younger generation [3][9]. - The store layout is divided into two levels, with the first floor resembling a trendy lifestyle store featuring a tea drink bar and beauty product displays, while the second floor retains traditional pharmacy functions but with modern upgrades [6][7]. - The pharmacy aims to attract a new customer base by offering a variety of health-oriented beverages and beauty products, thus transforming the shopping experience from a purely transactional one to a more engaging and social environment [9][10]. Group 2: Customer Engagement and Experience - The pharmacy's strategy focuses on attracting young consumers by providing a casual and social atmosphere, including a tea drink bar that serves health-oriented beverages, which aligns with the lifestyle habits of the target demographic [9][10]. - The integration of health solutions and beauty products into a cohesive shopping experience allows consumers to find comprehensive solutions for their health and beauty needs, enhancing customer engagement [10][12]. - The store's design and marketing strategies, such as festive decorations and social media engagement, create a welcoming environment that encourages customers to visit frequently and interact with staff for personalized advice [18][20]. Group 3: Market Trends and Industry Challenges - The shift towards integrating beauty and health reflects a broader change in consumer behavior, where young consumers prioritize proactive health management and emotional well-being over traditional illness treatment [25][30]. - The pharmacy's transformation is a response to the declining profitability of traditional pharmacies due to policy changes and evolving consumer demands, necessitating a shift towards non-pharmaceutical products to ensure survival [21][22]. - The article highlights the need for pharmacies to adapt to changing market dynamics by focusing on community and lifestyle integration rather than solely on pharmaceutical sales, indicating a significant shift in retail strategies [32][33].