健康科学
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味蕾实验TASTELAB品牌首秀亮相 校企联手筑牢技术根基
Zheng Quan Ri Bao Wang· 2025-12-22 10:45
Group 1 - The new snack brand TASTELAB held its launch event in Shanghai, focusing on the theme "Let Taste Be Seen," emphasizing its core belief of being "delicious and sophisticated" [1] - Consumer expectations for snacks have evolved from simply "eating happily" to "eating safely, exquisitely, and meaningfully," indicating a shift in the market where snacks are seen as symbols of emotion and personality [1] - TASTELAB aims to break the industry pain point of balancing taste and health, positioning itself to respond to market expectations through innovation and a commitment to quality, health, and aesthetics [1] Group 2 - A strategic partnership was formed between TASTELAB and Jiangnan University to establish a joint laboratory, highlighting the brand's commitment to high standards and its "health science" values [1] - The collaboration will focus on three key areas: the synthesis and natural extraction of new food functional factors, innovative applications of new physical processing technologies, and the development of functional snacks tailored to specific health demands [2] - The partnership aims to leverage the strengths of academic research and market insights to drive innovation and upgrade in the food industry [2]