Group 1 - The 2025 618 shopping festival is characterized by differentiated discount strategies from major e-commerce platforms, with Tmall offering up to 50% off, JD.com providing multiple subsidies, and Douyin e-commerce investing heavily in cash and traffic resources [1] - Consumers are particularly interested in energy-efficient and environmentally friendly home appliances, with first-level energy efficiency products gaining popularity due to government subsidies [1] - The market data indicates a strong demand for health and energy-saving appliances, with Midea's first-level energy efficiency gas water heater achieving over 60,000 units sold since its launch [15][16] Group 2 - The 618 shopping festival serves as a barometer for industry trends, reflecting a shift in consumer preferences towards environmental sustainability and quality over mere cost-effectiveness [16] - E-commerce platforms and government policies are effectively responding to market demands, providing innovation incentives for home appliance companies [16] - The ongoing push for green and smart technologies in the home appliance sector is expected to lead to significant industry transformations in the future [16]