Core Insights - The 2025 Mid-Autumn Festival and National Day will see a transformation in corporate employee benefits and marketing gifts, with "health," "experience," and "cultural aesthetics" emerging as key consumption trends [1][2] Group 1: Health and Quality - "Health quality-price ratio" is becoming mainstream, with a notable increase in demand for low-sugar and functional products among corporate clients [1] - Sales data indicates that mooncake gift boxes priced around 100 yuan are particularly popular, with the "Yuexia Shaoguang" mooncake box featuring less than 5% sugar content leading sales in North and South China, reflecting a balance between quality, health, and price [1] Group 2: Product Trends - The mooncake market is witnessing a shift towards "health-oriented, staple-based, and quality-focused" products, with significant growth in low-sugar, high-fiber, and grain-added mooncakes [1] - Products that combine health attributes with cultural aesthetics are driving sales growth, indicating a broadening of mooncake consumption scenarios from traditional festive symbols to healthier snacks [1] Group 3: Customization and Brand Preference - Corporate clients are increasingly favoring customized products and private label brands, with significant sales growth for high-quality fresh foods under the company's own brands, such as Italian Danting olive oil and "Yuexia Shaoguang" mooncakes [2] Group 4: Regional Market Dynamics - New first-tier cities like Wuhan, Chengdu, Zhengzhou, and Fuzhou are experiencing significant growth in corporate procurement, showcasing strong consumption upgrades in these regions [2] Group 5: Consumer Behavior - Corporate consumption is becoming more considerate and pragmatic, with a focus on the quality and health attributes of ingredients, preference for "better ingredients + better experience," and cultural aesthetics in gift box design [2] - The company's data shows that sales revenue from corporate welfare and marketing orders for this Mid-Autumn Festival has increased by over 30% year-on-year, indicating a concentrated peak in corporate consumption fulfillment [2]