Core Insights - The concept of "health" is evolving into a valuable asset, with insurance companies transitioning from traditional "post-claim" models to a new phase of "medical-insurance integration" [1][3][6] - Ping An Health Insurance has introduced the concept of "family health assets," creating a quantifiable and operational system for health asset management, setting a benchmark for industry transformation [1][4] Market Demand - The prevalence of chronic diseases in China, such as hypertension and diabetes, is driving the transformation of the health insurance industry [2] - Lifestyle factors contribute significantly to the occurrence of chronic diseases, indicating that proactive health management is more effective than mere risk compensation [2] Policy Environment - Regulatory bodies are encouraging the health insurance industry to extend into health management, promoting a fusion of "health insurance + health management" [2] - The positioning of basic medical insurance as "basic coverage" leaves room for commercial health insurance to address specific needs, such as critical illness treatments and high-end medical services [2] Industry Challenges - Traditional health insurance faces challenges such as high claim rates and low customer loyalty due to a lack of intervention in user health behaviors [3] - The shift in public perception towards "active health management" necessitates a new approach in the health insurance sector [3] Innovative Solutions - Ping An Health Insurance's upgraded "Ping An Le Health" platform integrates health management into a family-oriented health asset management system, allowing shared health accounts and collective health behavior tracking [4][5] - The platform incentivizes healthy behaviors through a points system, where positive actions accumulate points that can enhance insurance coverage and redeem services [5] Medical-Insurance Integration - The "medical-insurance integration" model encompasses a full-cycle health service approach, addressing prevention, management, and coverage [6] - Ping An Health Insurance is leading this trend by offering services that promote healthy lifestyles and provide access to quality medical resources [6] Future Outlook - The medical-insurance integration model is expected to become mainstream in the next 3-5 years, driven by advancements in technology and the rising demand for family health management [7]