儿童化妆品市场增长

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儿童化妆品市场规模迅速增长 监管加码
Zhong Guo Jing Ji Wang· 2025-07-28 06:57
Group 1 - The core viewpoint is that the children's cosmetics market in China is experiencing rapid growth, with a significant increase in both the number of registered products and market size, driven by improved regulatory frameworks and consumer demand [1][2] - As of June 2025, there are 28,168 registered ordinary children's cosmetics, with 27,219 being domestic and 949 imported, and 427 registered special children's cosmetics, with 406 domestic and 21 imported [1] - The market for children's skincare products is projected to exceed 50 billion yuan by 2025, while the children's color cosmetics market is expected to grow from over 10 billion yuan in 2019 to 24 billion yuan by 2025, reflecting a compound annual growth rate of over 20% [1] Group 2 - The National Medical Products Administration (NMPA) has established specific regulatory requirements for children's cosmetics, emphasizing "safety first, necessary efficacy, and minimal formulation" [2] - The NMPA has introduced a dedicated label, the "Little Golden Shield," to enhance the identification of children's cosmetics, aiding consumers in making informed purchasing decisions [2] - The technical guidelines for children's cosmetics have been refined based on children's physiological characteristics and skin properties, aiming to improve product safety standards [2]