来源：每日经济新闻 作者：范芊芊 舒冬妮 8月7日已立秋，但国内大部分地区仍处于一年中紫外线最强的时间段，作为越来越多人的刚需，防晒霜 正值销售旺季。 电商平台上有着各种品牌和价位的"防晒霜"，仅以防晒系数（SPF）50的产品为例，其价格就从几十元 到几百元不等。在短视频平台和批发平台，有的防晒霜甚至低至每支0.99元、2.99元，这些价廉的防晒 霜累计销量超过百万支。 为何同样防晒系数的产品价格差距如此之大？为何有的产品每支低至不到1元？7月21日~8月12日， 《每日经济新闻》记者就此对多家防晒霜生产工厂展开调查。 调查中，有从业人士直言行业"水太深"，一些厂家通过防晒剂"缺斤少两"等方式控制成本，让一支50ml 软管防晒霜的原料成本可能只需几元，即便加上包装等支出，每支成本也仅3元多。厂家即便以30元的 价格出售这些"缺斤少两"的产品，也能获得约9倍利润。 防晒值虚标、"挂羊头卖狗肉"也是常见套路，不少产品标示防晒系数50，但实际无法达到效果，因为工 厂送检时是合规品，但真正量产时，却抱着"抽检不到"的侥幸心理对产品偷工减料。 记者在调查过程中还发现，无技术、无"特殊化妆品注册证"（以下简称特证）、无生 ...

Group 1 - The core viewpoint is that the children's cosmetics market in China is experiencing rapid growth, with a significant increase in both the number of registered products and market size, driven by improved regulatory frameworks and consumer demand [1][2] - As of June 2025, there are 28,168 registered ordinary children's cosmetics, with 27,219 being domestic and 949 imported, and 427 registered special children's cosmetics, with 406 domestic and 21 imported [1] - The market for children's skincare products is projected to exceed 50 billion yuan by 2025, while the children's color cosmetics market is expected to grow from over 10 billion yuan in 2019 to 24 billion yuan by 2025, reflecting a compound annual growth rate of over 20% [1] Group 2 - The National Medical Products Administration (NMPA) has established specific regulatory requirements for children's cosmetics, emphasizing "safety first, necessary efficacy, and minimal formulation" [2] - The NMPA has introduced a dedicated label, the "Little Golden Shield," to enhance the identification of children's cosmetics, aiding consumers in making informed purchasing decisions [2] - The technical guidelines for children's cosmetics have been refined based on children's physiological characteristics and skin properties, aiming to improve product safety standards [2]