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西贝首次“泄密”儿童餐食材卡
Core Viewpoint - Xibei Restaurant is committed to enhancing children's dining experiences by upgrading its professional children's meals, emphasizing transparency in ingredients and health standards, with a brand proposition of "providing better for children" starting from June 1, 2025 [1][3][9] Group 1: Product Upgrades - Xibei will implement a comprehensive upgrade of its professional children's meals, including the introduction of an ingredient disclosure card for each meal, verified by third-party testing, ensuring no additives such as MSG, artificial colors, or preservatives [1][3][5] - The children's meals will feature organic ingredients, including highland organic vegetables, organic millet, organic noodles, organic corn, and organic milk, enhancing nutritional value [7][9] - New meal options will include the tender grilled DHA big yellow fish set, which is rich in DHA, and other appealing dishes like honey-glazed chicken wings and beef grain burgers, designed to be both nutritious and enjoyable for children [5][7] Group 2: Educational and Fun Initiatives - Xibei plans to extend its children's meal offerings to include educational initiatives such as "Xibei Food Education Classroom" and "Baby Birthday Party," aiming to make dining a more engaging experience for children [1][9] - The company will collaborate with the popular animation IP "Super Wings" to create themed meals, toys, and events, enhancing the dining experience through interactive and fun elements [7][9] Group 3: Environmental Considerations - Xibei is upgrading its takeout packaging to eco-friendly biodegradable paper pulp materials, aligning with its philosophy of "Xibei loves children, and children love the earth" [9] - The company has partnered with Babycare to provide soft, all-cotton, waterproof, and oil-proof bibs and moist tissues in its stores, catering to parents' demands for quality and sustainability [9]