儿童运动防护

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泰兰尼斯拓展赛道 从稳稳鞋到稳跑鞋
Jing Ji Guan Cha Wang· 2025-08-18 11:04
Core Insights - The article highlights the launch of a new product, "Stable Running Shoes," by the company Tainis, expanding its offerings in the children's sports protective footwear market [1] - Since its establishment in 2011, Tainis has maintained a continuous growth trajectory, now achieving annual sales exceeding 3 billion yuan [1] - The brand boasts a high repurchase rate of 80% to 90%, significantly above the industry average by more than three times [1] - The "Stable Shoes" series has become a "super hit," with sales surpassing 100 million units within a year of its launch [1] - The introduction of "Stable Running Shoes" represents a new step towards internationalization for Tainis, positioning it as a leader in high-end children's footwear [1]