Core Insights - The demand for children's sunscreen products is rapidly increasing, driven by heightened awareness among parents regarding the importance of sun protection for children [4][5] - The number of registered children's sunscreen products has surged, with 112 new products registered in the first half of the year, reflecting a growth rate of 46.05%, significantly outpacing the overall sunscreen category growth of 14.52% [3][4] - The market is witnessing a shift as children's sunscreen is becoming a necessity rather than an option, influenced by changing parenting attitudes and increased outdoor activities [5][6] Market Demand - Parents are increasingly recognizing the risks of UV exposure to children, leading to a surge in discussions about children's sunscreen on social media, with related topics garnering over 5 billion views [4] - Major brands are launching new children's sunscreen products, including offerings from Winona, Sea Turtle Dad, and Red Elephant, indicating a robust market response [4][5] - The types of children's sunscreen products available include lotions, creams, sprays, and sticks, catering to diverse consumer needs [4] Regulatory and Safety Standards - The growth in the children's sunscreen market is attributed to stringent regulatory policies, evolving consumer awareness, and technological innovations in product formulation [5][6] - The National Medical Products Administration emphasizes safety and simplicity in formulations for children's cosmetics, establishing a clear safety baseline [5][6] - Children's sunscreen products must adhere to higher safety standards due to the unique characteristics of children's skin, necessitating specialized clinical evaluation systems [6][7] Consumer Education and Misconceptions - Common misconceptions among parents regarding children's sunscreen include the belief that sunscreen is unnecessary on cloudy days and that adult sunscreen can be used for children [8] - The importance of recognizing both SPF and PA ratings in sunscreen products is highlighted, as UVA can penetrate clouds and windows, contributing to skin damage [8] - Parents are advised to look for the "Little Gold Shield" mark on children's cosmetics, which indicates compliance with safety regulations [8] Product Development and Innovation - Leading companies are investing in research and collaborating with medical institutions to enhance the safety and efficacy of children's sunscreen products [7] - Innovations include products that can be easily washed off with regular children's bath products, addressing parents' concerns about cleaning [7][9] - The development of physical sunscreen agents is preferred for children's products to minimize skin irritation and absorption risks [6][7]

2月28日，由中国香料香精化妆品工业协会指导、新华网主办、海龟爸爸作为特邀单位的"关爱儿童健康·共筑安全防线"儿童防晒科学创新研讨 会在京举行。 儿童防晒科学创新研讨会现场 新华网CMO徐明伟、中国香料香精化妆品工业协会顾问董树芬、空军总医院皮肤病医院原院长刘玮、中山大学附属第三医院皮肤科教授赖 维、北京工商大学轻工科学与工程学院化妆品系教授赵华、中国质量检验检测科学研究院副研究员苏宁、上海市皮肤病医院皮肤与化妆品研究室执 行主任谈益妹、SGS通标标准技术服务有限公司功效实验室经理何明锋、清华大学副教授丘陵、海龟爸爸产品研发负责人罗绍强等多位业内人士及 企业代表齐聚，聚焦儿童防晒科学创新议题，共探行业高质量发展路径。 护航儿童健康成长 科学防晒重要且必要 我国高度重视儿童健康成长，出台了《"健康中国2030"规划纲要》《健康儿童行动提升计划（2021-2025年）》等系列政策措施，全方位护航 儿童成长。作为儿童健康的重要一环，皮肤健康防护需求日益凸显，科学防晒成为社会各界关注焦点。 新华网CMO徐明伟致辞表示，光损伤成为威胁儿童皮肤健康的危害之一。本次研讨会旨在广泛传播科学防晒知识，引导大众合理选择、科学 使 ...