Core Insights - The value of offline channels is being redefined in the wave of rational consumption, with consumers increasingly favoring the "see it, get it" experience of in-store shopping [1][22] - The recent "520 Girlfriend Festival" organized by the beauty chain brand Bo Yi Mei Hui achieved significant success, with six brands reaching sales of over one million and membership growth tripling compared to usual [2][12] - The emotional value of beauty consumption is higher than that of other products, making it essential to connect with consumers on an emotional level [4][21] Offline Channel Strategy - The "520 Girlfriend Festival" serves as a platform for emotional connection rather than just a promotional event, incorporating themes and stories that resonate with consumers [5][15] - The event featured a nostalgic theme with decorations and makeup styles inspired by the Republic of China era, enhancing the in-store experience [6][19] - Brands like Da Fu Yan leveraged the festival to create limited edition gift boxes, enhancing the shopping experience through high-quality design and interactive elements [8][10] Consumer Engagement - The festival's success is attributed to innovative content and emotional resonance, with a focus on creating a "no-risk" shopping environment for consumers [12][17] - The event attracted over 40 brands, with more than 15 participating for the first time, indicating strong brand and consumer recognition of the festival's creative model [12][15] - The festival's marketing strategy included phased content marketing to drive traffic and engagement, effectively converting online interest into in-store purchases [10][22] Emotional and Experiential Value - The offline channel provides a unique opportunity for brands to build emotional memories with consumers, moving beyond mere product functionality [18][21] - The interaction between beauty advisors and consumers allows for a deeper understanding of consumer needs, which is difficult to capture through online data alone [22] - The strategic value of offline channels lies in their ability to serve as trust, experience, and insight venues, which are crucial for brand differentiation in a competitive market [22]

日光老化主要来自紫外线的伤害，其中长波紫外线能够深入皮肤真皮层，导致皮肤变黑，还会破坏胶原 蛋白和弹性纤维，加速皮肤老化；中波紫外线主要作用于皮肤表皮层，是引起皮肤晒伤、红肿、疼痛 的"元凶"。 新华社北京5月24日电题：爱肤防晒：一堂全民健康"必修课" 新华社记者李恒 随着夏季紫外线辐射增强，科学防晒又成为热点话题。 5月25日是全国护肤日。权威专家提示：防晒绝非仅仅是为了美观，更是预防多种皮肤疾病的关键举 措。从抗老化到防癌变，爱肤防晒应成为全民健康"必修课"。 防晒从娃娃抓起 北京大学第一医院副院长、国家皮肤与免疫疾病临床医学研究中心主任李航指出，皮肤老化主要分为自 然老化和日光老化。自然老化是随着年龄增长不可避免的生理现象，日光老化从青春期就开始积累，60 岁以后会有显著性差异。 北京大学人民医院皮肤科主任医师陈周说，中波紫外线可助力人体合成维生素 D，对皮肤和骨骼健康意 义重大，缺乏维生素D可能引发骨质疏松症，损害身体健康，适当接受日光照射是有益处的，可选择不 晒脸部，晒晒胳膊、腿等部位，每天晒20分钟左右即可。 专家也提醒，长波紫外线具有很强的穿透力，能够穿透云层和玻璃，因此，即使在室内、阴天或冬 ...