Core Viewpoint - The market for "children's food" is growing, with parents willing to pay a premium for products they perceive as safer and healthier, despite the lack of a formal definition or specific safety standards for such products in China [1][2][5]. Group 1: Market Characteristics - Many products labeled as "children's food" are often similar to regular food in terms of ingredients, with some containing additional additives like flavor enhancers and colorings [1]. - The packaging of "children's food" typically features cartoon characters and claims to contain more nutrients, appealing to parents' desire for healthier options for their children [1][2]. Group 2: Regulatory Environment - Currently, there are no specific food safety standards for foods intended for children over the age of three, apart from those for infant food and special medical purpose foods [2]. - The National Market Supervision Administration has recognized the need for a clear definition and regulatory framework for "children's food" to prevent misleading marketing practices [5][6]. Group 3: Consumer Perception and Marketing - Parents often prioritize products labeled as "sugar-free" or "no additives," but these claims can be misleading as many still contain alternative sweeteners [4]. - Experts emphasize the importance of developing healthy eating habits in children rather than relying on specific fortified foods to meet nutritional needs [4].