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Z 世代妈妈消费观:为情绪价值买单
Sou Hu Cai Jing· 2025-07-11 05:26
Group 1 - The core viewpoint is that Generation Z mothers prioritize self-care alongside parenting, breaking traditional norms of self-sacrifice in motherhood [3][12][13] - Generation Z mothers are characterized by a strong individual consciousness, emphasizing the balance between caring for their children and themselves [3][11] - Emotional value is a significant factor in their consumption decisions, with a focus on products that enhance their quality of life and provide emotional satisfaction [4][12][13] Group 2 - Skincare and makeup have become essential parts of daily consumption for Generation Z mothers, with a preference for natural and safe products [4] - When selecting products for their children, these mothers exhibit a detailed approach, prioritizing health and ergonomic designs, such as lightweight backpacks that support spinal health [4][12] - The rise of social media platforms has transformed how Generation Z mothers seek parenting information and share experiences, creating a community for emotional support and product recommendations [11][12] Group 3 - Generation Z mothers are rational consumers who emphasize quality and safety over brand loyalty, often conducting thorough research before making purchases [12][13] - Over 70% of consumers prioritize safety and quality in their purchasing decisions, with significant attention given to product performance and reputation [12] - This unique consumer behavior is influencing the development trends in the maternal and infant market, prompting businesses to innovate and cater to the diverse needs of these mothers [13]
广东省珠海市市场监督管理局2025年“你点我检服务惠民生”专项食品抽检信息通告(第4期)
珠海市市场监督管理局2025年"你点我检服务惠民生"专项食品抽检信息通告(第4期) 为切实保障人民饮食安全,增强广大人民群众食品安全的获得感和满意度,营造人人关心、人人参与、共建共治共享的食品安全社会格局,根据广东省和珠 海市2025年度食品安全监督抽检计划,珠海市市场监督管理局开展了食品安全"你点我检服务惠民生"活动。活动通过"线上问卷"的方式向全社会公开征集广 大市民最关心、关注的食品品种、检验项目、食品生产经营场所等意见建议。现将抽检结果公布如下: 依据广大消费者票选结果,在全市范围内对大中小型超市、餐饮单位、便利店、生鲜店、小作坊、农贸市场等场所开展食品安全监督抽检。涉及米、面、食 用油、调味品、肉及肉制品、水产品、蛋、奶、蔬菜及制品、水果及制品、茶、酒、饮料、儿童食品、老年食品、节令食品、餐饮食品等13大类。截至6月 24日,"你点我检 服务惠民生"专项抽检共计217批次,合格样品211批次,不合格样品6批次,不合格发现率2.8%;主要检测苯醚甲环唑、吡唑醚菌酯、多菌 灵、氟虫腈、甲拌磷、腈苯唑、吡虫啉、噻虫胺、噻虫嗪、联苯菊酯、烯唑醇、百菌清、噻唑膦、氟唑菌酰胺、黄曲霉毒素B₁、赭曲霉毒素A、柠檬 ...
资本大佬许达来连投5轮!这家公司成立四年突破100亿!
IPO日报· 2025-06-30 14:21
AI制图 海拍客成立第二年年交易额就达到10亿元,仅仅4年后交易额就高达100亿元,毛利率在32%以 上,拿下顺为资本、远瞻资本、复星国际、九州通等知名机构的投资。 成立第二年年交易额达10亿 海拍客重组前的主要附属公司之一及境内控股公司杭州洋驼网络成立于2015年,当年,公司推出 海拍客平台(v1.0)。 星标 ★ IPO日报 精彩文章第一时间推送 6月30日,中国母婴电商平台公司Yangtuo Technology Inc.(下称"海拍客")向港交所递交申 请,拟主板上市,中信证券担任独家保荐人。 2025年5月,海拍客Doctor Jepson品牌推出双莓双蛋白特殊膳食营养剂,专注全家免疫健康,商 业化15日内即实现产品销售超2万个,销售额突破340万元。根据未经审计管理账目,今年前四个 月海拍客自有膳食补充剂品牌的收入较2024年同期增加约85%。 目前,海拍客专注于家庭护理及营养产品领域。通过整合家庭护理及营养产品供应链,公司为企业 客户提供优质、贴心、供应稳定且价格合理的家庭护理及营养产品组合,优化消费者体验并推动低 线市场消费升级。 简单来说,海拍客为中小母婴实体店提供平台,让这些实体店能够直接 ...
英氏控股北交所IPO:电商推广费一年超3亿,关联股东“临门”低价退股
Xin Lang Cai Jing· 2025-06-30 13:18
Core Viewpoint - Ying's Holdings Group Co., Ltd. has completed its IPO counseling and has been accepted by the Beijing Stock Exchange, indicating a potential new entrant in the maternal and infant public listing sector [1] Company Overview - Ying's Holdings is a leading domestic brand in the infant complementary food sector, with a significant market share in its "Ying's" brand and a growing portfolio that includes infant diapers and other hygiene products [1] - The company has established a brand matrix consisting of four major brands: "Ying's" for infant complementary food, "Shubiqi" for hygiene products, "Weilingge" for nutritional food, and "Yixiaokou" for children's food [1] Financial Performance - The company's revenue is projected to approach 2 billion yuan and net profit to exceed 200 million yuan in 2024 [3] - Revenue from complementary food products is expected to reach 1.03 billion yuan, 1.445 billion yuan, and 1.524 billion yuan from 2022 to 2024, accounting for 79.75%, 82.35%, and 77.40% of total revenue respectively, indicating a slowdown in growth [3] - The second largest revenue source is infant hygiene products, with sales increasing from 259 million yuan to 340 million yuan from 2022 to 2024 [3] - The overall revenue for Ying's Holdings from 2022 to 2024 is projected to be 1.296 billion yuan, 1.758 billion yuan, and 1.974 billion yuan, with year-on-year growth rates declining from 35.67% in 2023 to 12.29% in 2024 [3] - Net profit for the same period is expected to be 117 million yuan, 220 million yuan, and 211 million yuan, with a year-on-year decline of 4.36% in 2024 due to surging sales expenses [3] Sales and Marketing Strategy - The company has increasingly relied on online sales channels, contributing 64.16%, 66.45%, and 69.69% to total revenue from 2022 to 2024 [5] - Online platform promotion expenses have risen significantly, reaching 300 million yuan in 2024, accounting for 41.6% of total sales expenses [5][6] - The rapid growth in platform promotion expenses is attributed to increased competition and the need for greater exposure on major e-commerce platforms [7] Production and Quality Control - Despite being a leading domestic brand, Ying's Holdings relies heavily on contract manufacturing, with outsourced production amounting to 206 million yuan, 339 million yuan, and 417 million yuan from 2022 to 2024, representing 39.83%, 52.22%, and 55.10% of total procurement [9] - Quality control issues have been reported, with consumer complaints regarding product quality, particularly for contract-manufactured items [9] IPO and Shareholder Activity - The company plans to raise approximately 334 million yuan through the IPO, which will be used for various projects including the construction of an innovation center and production upgrades [9] - Notably, several shareholders have sold their shares at a lower price before the IPO, raising questions about their confidence in the company's future [10] Management and Recent Performance - The company is controlled by three key executives who collectively hold 52.02% of the shares [11] - In the first quarter of the year, the company reported revenue of 540 million yuan, a year-on-year increase of 12.29%, and a net profit of 81.17 million yuan, up 5.36% [11]
“儿童食品”商家不能自说自话
Zhong Guo Jing Ji Wang· 2025-06-12 04:41
儿童食用油、儿童饼干、儿童水饺……据媒体报道,当前市面上,标注或包装设计与儿童相关的食品, 大多分量更小、包装更萌、价格更高。不少家长愿意购买"儿童食品",认为"更安全、更健康、更适合 给儿童食用"。可是从配料和成分看,多数产品与普通食品无差异。 事实上,目前我国食品安全法律法规和标准中并没有"儿童食品"的定义。除对0岁至3岁婴幼儿食品、特 殊医学用途配方食品制定食品安全标准外,我国尚未对其他未成年人食用的食品制定专门的强制性标 准,食品生产企业主要执行的仍是普通食品标准。 虽说现行食品安全标准体系已经涵盖了适合儿童食用食品的安全和营养要求,不过家长的普遍心理是, 孩子的事就是天大的事,怎么小心都不为过。对很多家长来说,给孩子买儿童食品是自然而然的选择。 可是,一个关键的问题是,凭什么包装上标着"儿童食品",家长就得相信这样的食品就更适合给儿童食 用呢?看起来,这里商家利用其品牌信誉为所谓"儿童食品"进行了"背书"。另外,很多人也不知道"儿 童食品"没有相应的规范标准。 当前市场上,不少商家以此为噱头刻意炒作,高价销售"儿童食品",配料不科学的"儿童食品"也时有出 现。这样的乱象反映出立法和执法层面遇到的现实 ...
别让“儿童食品”沦为概念游戏
Bei Jing Qing Nian Bao· 2025-06-04 04:17
宜城客 六一儿童节刚过,各大电商平台的"儿童食品"销售数据再创新高。然而,据媒体最新调查显示,这 些标注"儿童专用"的食用油、饼干、水饺等产品,大多只是包装更萌、分量更小、价格更高,其营养成 分与普通食品并无本质差异。不少人质疑:所谓的"儿童食品",究竟是满足特殊营养需求的必需品,还 是商家精心设计的消费陷阱? 当前,"儿童食品"发展面临标准缺失的尴尬现实。我国现行的食品安全标准体系中,仅对0-3岁婴 幼儿食品有专门规定,3岁以上儿童的食品则处于监管空白。一些企业趁机钻空子,将普通食品贴上"儿 童食品"标签,通过卡通包装、"0添加"等话术制造溢价空间。更值得警惕的是,某些标榜"儿童食品"的 商品反而添加了更多香精、增味剂,与家长追求健康的初衷背道而驰。这种现象暴露出部分企业利用信 息不对称收割育儿焦虑的经营逻辑——当消费者难以通过专业标签辨别产品实质时,营销话术便成为其 决定购买的关键因素。 从营养学的角度看,"儿童食品"的概念本身存在认知误区。有专家明确指出,儿童成长需要的是多 样化天然食物,而非某种添加营养素的加工食品。市面上一些宣称高钙、富铁的零食,往往伴随着高 糖、高盐的隐患;所谓"0蔗糖"产品,实则 ...
“儿童食品”,是营养升级还是营销游戏?(深阅读)
Ren Min Ri Bao· 2025-06-02 21:43
儿童食用油、儿童饼干、儿童水饺……市面上,标注或通过包装设计与儿童相关的食品,大多分量更 小、包装更萌、价格更高。 不少家长愿意购买"儿童食品",认为"更安全、更健康、更适合给儿童食用"。 食品安全国家标准制定部门相关负责人表示,我国食品安全国家标准制定过程中,已考虑到儿童的食品 安全和膳食营养需求,现行标准体系已涵盖适合于儿童食用食品的安全和营养要求。 山东省济南市市民肖琳为8岁儿子挑选零食时,会优先选择"0蔗糖""不添加蔗糖"的"儿童食品"。 "0添加""0蔗糖"真的更健康吗? 记者尝试了一下宣称"0蔗糖"的零食,口感仍有很强的甜味,查看配料表,多数含有异麦芽酮糖醇、木 糖醇等代糖成分。科信食品与健康信息交流中心主任钟凯介绍,"无添加剂"不等于营养质量更好,需要 结合产品配料表以及产品特性来分析,比如"0蔗糖",要看有没有其他糖,如果葡糖浆、果糖、玉米糖 浆等。 另一类营销"儿童食品"概念的方向是声称含有更多营养素。"是否适合吃加入保健成分的食物,因人而 异。"中国农业大学食品科学与营养工程学院副教授范志红说,对儿童来说,最重要的是养成健康饮食 习惯,吃多样化的天然食物,不能用某种有营养成分的食品来解决所 ...
英氏控股拟北交所IPO:45岁董秘易佳法务助理出身,曾任职伟星股份
Sou Hu Cai Jing· 2025-05-20 14:50
Core Insights - Ying's Holdings initiated its IPO counseling on February 25, 2025, after previously withdrawing its IPO counseling filing on December 16, 2024 [1] - The company focuses on meeting the nutritional care needs of infants and young children in China, operating in two main business segments: infant food and hygiene products [1] - In 2024, Ying's Holdings reported a revenue of 1.974 billion yuan, representing a year-on-year growth of 12.29%, while its net profit attributable to shareholders decreased by 4.36% to 211 million yuan [1] Company Overview - Ying's Holdings was established on October 20, 2014, with a registered capital of 150.53 million yuan [2] - The company has no controlling shareholder; the actual controllers are Ma Wenbin, Wan Jianming, and Peng Min, who collectively control 52.02% of the company [2][3] - The company is classified under the manufacturing industry and is set to be listed on the National SME Share Transfer System with the stock code 874431 [2] Management Team - Ma Wenbin, born in June 1970, serves as the Chairman and General Manager of Ying's Holdings, with a background in industrial and decorative design [2][4] - Wan Jianming, born in July 1978, is the Vice Chairman and Deputy General Manager, holding a graduate diploma in integrated marketing communication [2][5] - Peng Min, born in November 1978, is a Director and Deputy General Manager, with a master's degree in business administration [2][5] - Yi Jia serves as the Board Secretary, with a background in law and experience in various administrative roles [6][7]