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排队一小时体验《哪吒5DVR》,画面精美、舒适度待提升
Di Yi Cai Jing· 2025-05-28 14:32
Core Viewpoint - The launch of the VR project "Nezha 5DVR" by Yinglian Technology represents a significant step in integrating traditional culture with modern technology, aiming to enhance the cultural tourism experience through immersive virtual reality [1][6]. Group 1: Project Overview - "Nezha 5DVR" will officially launch on June 1 and is set to expand globally with 200-300 locations by the end of the year [1]. - The project is a collaboration between Yinglian Technology, Shidai Technology, and Mangou Animation, leveraging expertise in animation and 5DVR technology [1][3]. - The experience allows users to engage as first-person protagonists, exploring various scenes and interacting with the storyline [1][3]. Group 2: Industry Context - The VR industry has faced challenges, including limitations in hardware performance and user comfort, which impact the overall experience [3][5]. - Despite a decline in interest following the rise of AIGC, the cultural tourism sector within the metaverse is thriving, with projections indicating a market size nearing 8 billion yuan in 2024 [6]. - The Chinese government has shown support for digital cultural tourism, emphasizing the development of metaverse applications in cultural venues and tourism [5][6]. Group 3: Financial Aspects - The production cost of "Nezha 5DVR" is over 10 million yuan, which is relatively low compared to traditional animation projects that can exceed 100 million yuan [5]. - The company anticipates recovering its investment within a year by establishing several hundred VR spaces globally [6].